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Ross Almo

Development Director - RUTLAND COUNTY PARENT CHILD CENTER

Mendon, VT

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Work Experience

Development Director

RUTLAND COUNTY PARENT CHILD CENTER
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2013 to Present

Nonprofit 
Community awareness through creative and low cost methods. Focusing on programming and county wide participation. Designed and initiated Capital Campaign including committee coordination, timeline, and donor database. Produced all marketing materials and assisted with new RCPCC Center design.

Administrative Chief Operating Officer

RODEWAY INN OWNERS ASSOCIATION
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2005 to 2013

Serve as the Executive Director managing all facets of the business including planning, development, budgeting and member relations. 
• Restructured oldest Econo Lodge Franchisee Association from a home-based operation to a professional organization respected in the industry. Redefined Econo Lodge's original mission and directed membership development and branding which resulted in an increase in revenue from $60K to $180K annually. 
• Negotiated resources for the Econo Lodge Association which allowed it to expand, offer additional services to members and strengthen the brand awareness within the hospitality community. 
• Increased Econo Lodge Association membership over 100%. 
• Coordinate events for Boards of Directors, Sales Fairs and Membership Meetings. Typically manage 12+ meetings annually nationwide attended by 30 to 350 attendees. Each of these meetings has resulted in increased sales for the brands. 
• Launched a website, coordinated and mentored Directors in marketing, standards, public relations and technology. 
• Rewrote bylaws for Rodeway Inn Owners Association. Set scheduled meetings for innkeepers to integrate the members into larger group of hotel owners. 
• Edit and publish newsletters for Econo Lodge and Rodeway. 
• Author of a published article on Due Diligence into the Franchising Industry in Incremental Advantage.

Executive Director

ECONO LODGE FRANCHISEE ASSOCIATION
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National
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January 2001 to August 2012

Responsibilities 
Serve as the Executive Director managing all facets of the business including planning, development, budgeting and member relations. 
 
Accomplishments 
• Restructured oldest Econo Lodge Franchisee Association from a home-based operation to a professional organization respected in the industry. Redefined Econo Lodge’s original mission and directed membership development and branding which resulted in an increase in revenue from $60K to $180K annually.  
• Negotiated resources for the Econo Lodge Association which allowed it to expand, offer additional services to members and strengthen the brand awareness within the hospitality community. 
• Increased Econo Lodge Association membership over 100%.  
• Coordinate events for Boards of Directors, Sales Fairs and Membership Meetings. Typically manage 12+ meetings annually nationwide attended by 30 to 350 attendees. Each of these meetings has resulted in increased sales for the brands.  
• Launched a website, coordinated and mentored Directors in marketing, standards, public relations and technology. 
• Rewrote bylaws for Rodeway Inn Owners Association. Set scheduled meetings for innkeepers to integrate the members into larger group of hotel owners. 
• Edit and publish newsletters for Econo Lodge and Rodeway.  
• Author of a published article on Due Diligence into the Franchising Industry in Incremental Advantage.

President of Operations and Marketing

PICO MANOR INC
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1985 to 2001

Direct a staff of 12 who manage a 32 room hotel. 
• Turned around a defunct property by redefining business processes, obtaining the Econo Lodge franchise resulting in increased sales performance. 
• Coached and mentored management staff in customer service and the day-to-day operations of the hotel. 
 
• Member, Board of Directors, Lead Instructor and Trainer, Vermont Adaptative Ski and Sport. . Recognized as an outstanding volunteer in 2010, 2011, 2012. 
 
• Volunteer, Rebuild America Together. Since September 2009 hands on participation in nine projects across the country including. 
 
• Recipient of Choice Hotels 2012 CEO Premier Alliance Award for philanthropic corporate social responsibility. 
 
• Recipient of a 2012 Vermont ESGR "Above and Beyond" Award. 
 
• Exclusive Meeting Planner for the American Association of Franchisees and Dealers. Created and restructured the National Annual Conference and Tradeshow. Increased higher attendance, reducing expenses over 20% with continuation of meeting and conference format. 
 
• Served as Vendor Liaison for Choice Hotels Fall Regional Meetings. Coordinated five national meetings. 
 
• Planned National Meetings for clients which included Midas Muffler, Taiwanese Chamber of Commerce North America and Key West Inns. Designed, branded and publicized event. Coordinated meetings, accommodations, standard and specialty meals, vendor tradeshow, entertainment, and off-site activities. Registered over 700+ attendees for multi-day events. 
 
• Served as the Proprietor and General Manager for a popular restaurant and pub in the resort area of Killington, VT. 
 
• Provided Lead Auditor duties for two well-known hotels and casinos in Las Vegas. Coordinated reporting from rooms, bank, tables and slot machines. Reconciled daily casino master game reports within tight deadlines required by State regulations. Scheduled 30+ staff and verified cash draws, end of shift cashier reports and assisted with reconciliation and deposit preparations for $1M cash vault.

Education

Master in Education

American Hotel and Lodging Institute

2011 to Present

Management Certification

Marlboro College

2013

B.S. in Business Administration / Management

New England College -
Henniker, NH

Aviation Studies

Embry Riddle Aeronautical University Daytona Beach -
Daytona Beach, FL

Management

Atlantic Cape College -
Mays Landing, NJ