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Toni Noto


Broomfield, CO


Work Experience


Fleet Feet Boutique/ Fleet Feet Sports
Sacramento, CA

May 2008 to August 2012 
• Buyer/Manager for women's urban casual/outdoor lifestyle specialty boutique 
• Brand specialist of Patagonia, Royal Robbins, prAna, Horny Toad, SmartWool, Kuhl and Aventura lines 
• Responsible for all store operations including buying, merchandising, sales forecasting and analysis 
• Increased profits consistently on average of 13.9% annually (over 4 years) 
• Merchandise window display frequently, merchandise store with new merchandise arrivals and merchandising for seasonal displays 
• Managed multiple seasonal calendars orchestrating multiple lines, deliveries, color stories, and volume Managed inventory and inventory projections, employees and store events 
• Proficient in MS Office, MS Excel, Outlook, Word and utilized RICS Retail Inventory Control System

Vice President

Raymond James & Associates, Inc
Saint Petersburg, FL

2000 to 2006 
Wealth Management Specialist, 
Trust Specialist, Retirement Plan Specialist 
• Developed and managed a client base of high net worth individuals 
• Trust Specialist, Retirement Plan Specialist and Business Continuity Specialist 
• Managed over 40 million dollars in client assets 
• Provided clients with a high level of individualized customer service and investment strategies which were specific to their individual financial needs and goals 
• Licensed Series 7, 63 and 65 Registered Investment Advisor(pristine U4) 
• Life and Variable Annuity Insurance licensed 
• Recruited and mentored new financial advisors 
• 3/2006 sold practice to take a sabbatical

Vice President, Financial Advisor

American Municipal Securities, Inc
Saint Petersburg, FL

1990 to 2000 
• Developed and managed a client base which specialized in fixed income clients 
• Managed 30 million dollars in client assets 
• Licensed Series 7, 63 and 65 Registered Investment Advisor (pristine U4) 
• Life and Variable Annuity Insurance licensed 
• Developed extensive knowledge in life insurance, annuities and mutual funds 
• Participated in underwriting municipal bonds and unit investment trusts consisting of municipal and corporate bonds 
• Traded municipal and corporate bonds with other broker/dealers. 
• Performed due diligence responsibilities for underwritten municipal bonds and UITs 
• Recruited, trained and mentored new advisors

Executive Secretary to founding Partner

American Municipal Securities, Inc
Saint Petersburg, FL

1983 to 1990 
Registered Sales Assistant, Series 7 & 63 
• Executive secretary duties including, client liaison, phone receptionist, travel arrangements, seminar arrangements, sales literature design and preparation, maintained strict compliance requirements and conducted extensive marketing strategies 
• Daily intense multitasking for a highly demanding executive in a fast paced environment 
• Proficient with MS Office - Outlook, Word, PowerPoint and Excel 
• Utilized the ACT Contact management software


International Business, Visual Arts

Eckerd College PEL -
Saint Petersburg, FL

2002 to 2004

Additional Information

Strong proficiency in MS Word, Excel, Outlook, Power Point, Adobe Acrobat and RICS (Retail Inventory Control System) Software 
Strong written, verbal and customer service skills 
Exceptional organization and communication skills 
Able to focus and multitask in a fast paced and dynamic environment 
Works well independently and a self initiator with diplomacy and confidentiality skills