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Tracy Antenucci

Sales & Event Manager at Cherry Creek Golf Club

Rochester Hills, MI

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To obtain a position with an innovative and dynamic company, capitalizing on my comprehensive skill set in the corporate marketing, program management & event management sector.

Work Experience

Sales & Event Manager

Cherry Creek Golf Club
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Shelby Township, MI
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2010 to Present

1.8 Million in individual annual event sales. 
Sales forecasting & strategic analysis of targeted corporate & private sectors. 
Event coordination & management for large weddings, receptions, corporate golf outing & meetings. 
Community contact for chamber events, wine tastings, fundraisers. 
Creation & management of monthly & quarterly marketing campaigns for signature in house events, print advertising, social media advertising & blasts. 
Creation & implementation of "signature" event menus, trade shows & vendor showcases. 
Turnkey management experience in private & corporate event planning.

Event Coordinator/Marketing & Business Development Manager

Splendid Plates
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Troy, MI
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2006 to 2010

Business Development through strategic relationships

Splendid Plates
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2008 to 2009

International Jazzfest, , Buick Open, Detroit Belle Isle GrandPrix, Technofest, Hoedown) 
Business Development through strategic relationships 
Coordination & site supervior for private sector: weddings, wine tastings, dinner parties, brunches, high tea 
Site Supervision of event at following venues: Chrysler Musuem, GM Hertiage Musuem, Michigan Design Center, Warwick Hills, Lear, Ford World Headqauarters, Kirk in the Hills, Hart Plaza, Ren Cen, Riverfront 
Event/Fundraising Development for large events, multi-segment VIP gatherings & key account receptions 
Day to Day Sales Operations (proposal creation, event coordination, on-site event management, post event billing) 
Creation and Management of Multi-Media Marketing Initiatives (Weekly Email Blast, Powerpoint sales proposals, Interactive Powerpoint DVD) 
Lead Training Seminars & recruitment events 
Management of staff ranging from 5-150 members 
Oversee Michigan Design Center Event Calendars & Sales Prospects 
Staff Training & On-Site Staff Supervision 
Food & Beverage Inventory Management 
Coordination of team Deliverables & Project Scheduling 
Corporate & Private sector business development through viral marketing & gorilla marketing campaigns 
Management of outside resource/partnerships (staffing services, valet, rental companies) 
Managed all sales correspondence and contracts for Buick Open & Detroit Belle Isle Grand Prix 
Single point contact for catering and event management for International Jazzfest, Red Bull Air Race, Spartan Radio Network 
Management of third party concessions/catering for Red Bull Air Race - International Sales 
Development and deployment of monthly marketing collateral updates (mailers, flyers, brochures)

Owner & Designer

Bella Nucci Production
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Hill, MI, US
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2001 to 2006

Private & Corporate Event Design & Management 
Corporate Event Development & Deployment 
Creation of Marketing Materials (Brochures & Digital Media) 
Viral Marketing Campaigns (Social Media Centers) 
Development & Execution of Corporate Email Blasts 
Logistical Management for Corporate Events (Teambuilding & Townhalls) 
Corporate Training & Manual Development - hardcopy & digital 
 
Creation of of Marketing Material Copy 
Website copy for Search Optimization

Marketing Manager/Executive Business Coordination

DCT, Inc
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Sterling Heights, MI
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1996 to 2003

Corporate event planning and implementation management 
Created and managed the DCT "Brand" to expand and educate customer base 
Drove the creation of corporate vision product (M2M) to leverage corporate technical prowess to exploit new customers and markets 
Implemented Strategic Marketing Forecasting across several divisions and market segments 
Managed the development and deployment of web based marketing and integrated business systems 
Managed the implementation of corporate internet and intranet 
Initiated marketing collateral management to improve marketing effectiveness enterprise wide 
Led seminars to improve executive management sales and marketing effectiveness 
Led sales/marketing and web training seminars 
Developed and deployed quarterly "State of the Union" executive address 
Development and implementation of executive fundraising programs industry-wide. 
(North American Auto Show) (Gleaners) (Detroit Country Day Annual Auctions) 
 
Experience

Marketing Manager

Geologic Solutions
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Arlington, TX
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1990 to 1994

Creation & development of marketing collateral and industry brand 
Set-up, trained and managed graphic department 
Led training seminars

Business Coordination/Graphic Designer

Dallas Gas & Electric
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Dallas, TX
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1987 to 1990

Initial development team for corporate branding 
Initial launch team for PC graphic mapping system, 
Lead designer for icon driven PC mapping 
Aerial map creation

Education

Communications/Marketing

University of Texas -
Arlington, TX

1989 to 1992

Additional Information

Skills 
Extensive Experience in Large Event Management 
Computer Proficient: All Microsoft Program (Office: Word, Excel, Powerpoint, Access) Web Design: Frontpage, Dreamweaver, Flash, Director Graphic Design: Adobe Illustrator, Pagemaker, Printhouse, Corel, PictureIt Platinum, Deneb Canvas, Adobe Photoshop, Quark 
Understanding of EDI: Product Procurement/Production Flow Management 
Educational Training/Fundraising: Elementary Annual Fundraising Activities, Secondary Quarterly Auction & Event Fundraising Activities 
Internship with Detroit ABC Affiliate WXZY: Morning Show Production Team & Evening/Weekend Sportscast Programs