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Digital Content Specialist

Marketing Professional

Alameda, CA

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Work Experience

Digital Content Specialist

Google
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Mountain View, CA
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October 2012 to Present

• Analyzed and composed quarterly user feedback data reports for Google Patents and Google Scholar, optimizing and driving product improvement, operations, and user experience 
• Improved TAT of Consult Queue escalations for Google Books by over 50%, from an average of over 50 hours per case to under 24 hour per case after taking ownership of queue 
• Provided high touch account management for Google Books and Google Magazines, working cross- functionally with stakeholders (Product and Engineering) to improve internal efficiency and partner experience

Commerce Operations Analyst

Google
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Mountain View, CA
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September 2011 to October 2012

• Oversaw pilot program which increased approval rates of closed deals from 75% to 100%, decreasing invested sales time and increasing cross-functional team efficiency 
• Performed ongoing analysis to clean up and organize available local merchant and competitor data, determining and applying customer trends and actions to deal scheduling and management 
• Created and managed SFDC lead generation reports provided to sales team which increased 4x the existing merchant contact and productivity rate. 
• Drove improvements in existing Offers business model by collaborating cross functionally on over 20 scalable processes and product tools projects 
• Performed lead generation and deal vetting for specific market cities according to demographics and locality factors, driving and increasing subscriber base and revenue potential

Brand Ambassador Manager

Target
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San Diego, CA
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March 2011 to September 2011

• Recruited and managed a team of 60 brand and sampling ambassadors 
• Organized logistics and marketing efforts of an on-campus promotion as well as after-hours shopping trip targeted towards the incoming freshmen class with over 4,000 UCSD freshmen and transfers attendees, exceeding the first year expectations by 63%, netting the store $40,000 in sales in a 3 hour window. 
• Managed regular communication with customers and facilitated community outreach efforts via Facebook, resulting in an addition of 1200+ fans to the Fan Page

Marketing & Public Relations Coordinator

Associated Students Graphic Studio
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La Jolla, CA
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June 2010 to September 2011

• Managed marketing efforts and public relations for Associated Students, UCSD's student government through marketing and branding campaigns, 10+ events per academic quarter, and social media outreach 
• Worked with corporate sponsors (Red Bull, Target, etc) on collaborative partnerships to fund A.S. activities 
• Spearheaded large-scale marketing campaign that resulted in 600% increase in Student Council applications 
• Increased voter turnout in A.S. Elections by 6% even with addition of 4,500 grad students to the voting public, marking the highest voter turnout to date 
• Improved same store revenue in sales by over 110% and netted 8x the profit of event merchandise from previous year due to social media efforts (A.S. Enterprise, Triton Outfitters)

Education

Bachelor of Science in Psychology

University of California
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La Jolla, CA

2011

Clinton Global Institute University

2011

Education

Beijing Normal University
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北京市

June 2009 to December 2009

Skills

Bilingual in Cantonese, Proficient in Mandarin; Proficient in Microsoft Word, Excel, Photoshop, PowerPoint, Adobe Acrobat, and Salesforce