Business excellence and taking ownership of my portfolios are what I can bring to FirstService and working under the umbrella & tutelage of a corporation that supports and rewards entrepreneurial thinking and desires there employee / partners to have a small business, customer focused mentality is what i desire in my career.
Business Development Representative
January 2012 to June 2015
o Spearheaded expansion and development of Brand initiatives in Calgary & S.E. B.C.
o Managed a portfolio of 285 accounts increasing volume year to year by 20%
o Evaluated current service needs and product satisfaction levels with established customers.
o Cold call specialist, qualified prospects and sales opportunities in targeted markets using external resources.
o Developed new business opportunities by effectively communicating product lines in retail operations.
o Built relationships with customers and the community to establish long-term business growth
o B2B, B2C
August 2005 to November 2011
o Negotiated recreational & residential real estate contracts of up to $2,500,000
o Represented buyers and sellers of developed and undeveloped properties
o Advertised client properties on websites, through social media and in real estate guides.
o Showed properties to potential buyers and other brokers at open houses and by appointment.
o Marketed & sold property for clients by hosting open houses and advertising online and in print.
o Presented purchase offers to sellers for consideration.
o Managed contracts, negotiations and all aspects of sales to finalize purchases and exceed customer expectations
Director of Marketing
June 2001 to February 2005
o Planned and executed annual operating budget of $6.5 mil in Brand initiatives.
o Directed 80+ employees in direct marketing, call center, OPC, adventure center
o Concierges, retail operation & owner referral in-house
o Negotiated contracts with marketing & accommodation suppliers.
o Completed quarterly forecasting and monthly financial reviews.
o Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
o Analyzed third-party data and investigated new growth opportunities.
o Collaborated with developers, advertisers and production managers to market products and services.
o Mentored HR in the hiring, training and performance evaluations for marketing and sales staff and monitored their daily production levels.
o Developed and implemented campaigns for email, online, search engines and direct mail.
o Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Marketing Director, Owner Guest Services, Sales
April 1989 to June 2001
o Planned & directed annual operating budget & Brand initiatives of $5.0 mil, which led to an industry leading $2500. VPG, a $750 tour cost and a 60/40 referral vs.cold call visit
o Planned, designed & implemented annual direct mail & owner referral programs
o Directed 60+ employees at call center, producing over 10,000 guest visits annually
o Developed retail operations with first year sales of over $1,000,000 and 20+% net profit
Associations & Achievements
Past member of:
o BCREA & KREB
o Director Columbia Valley Chamber of Commerce
o CRDA & ARDA
o Kinsmen Regina & Jaycees Winnipeg
o Past President of Pioneer Jaycees Winnipeg
Highly motivated professional with experience in project management methodology & development
Marketing Guru & Guest Speaker
CRDA Guest Presenter - Marketing expertise
Proficient level expertise in MS Office package and working knowledge of other computer software
o Expert user of Windows XP, 98 & MS Office (Word, Excel)
o intermediate user of Mac OS
o Experience in using of Google Earth, MS Office (Power Point, Publisher) Opera, Photoshop, Illustrator, Quarkxpress, Mlxchange & Webforms
o Experienced user of In-Ford & Ford CRM
o Expert user of Android platform, Google Chrome, Facebook & You-Tube
o Experienced user of I-Pad & IPhone platforms, Twitter, Pinterest & Dropbox