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W. Jeffrey Rice

Digital Marketing Professional, Research Analyst, Speaker, Trainer, and Writer

Boston, MA


Research Analyst instrumental in the development of new email marketing best practices to accelerate performance. Findings and analysis cited in online publications including Forbes, HubSpot and Independent Retailer. Taught full-day strategic email certification classes with marketers from AT&T, Capital One, Cisco, K2 Sports and Yamaha at the ExactTarget Connections User Conference, MarketingSherpa Email Summits and regional workshops. 
Marketing Professional who executed various B2B and B2C marketing tactics including direct mail, email, events, print, social media, telesales and web marketing. Experienced project leader who moves easily from vision and strategy to implementation and delivery of objectives. Excels at working with cross-functional teams to implement and drive effective campaigns. Continuous learner who enjoys the process of innovation.  
Areas of expertise include: 
• Strategic Consultation aptitude to define specific strengths in support of an organizations value proposition, incorporate economic evidence to solidify its brand story and choose communication channels customers prefer 
• Management and Organization skills to lead teams and direct multiple complex projects simultaneously 
• Writing and Public Speaking abilities to communicate, present and train marketing executives effectively 
• Research and Analysis talent to find insightful trends and best practices to make marketers more successful 
• Client Service dexterity to develop relationships and maintain a client satisfaction rate close to 90%

Work Experience

Digital Marketing Manager

Capsule Tech, Inc.
Andover, MA

January 2015 to Present

Consultant (Contract)

W. Jeffrey Rice

September 2012 to Present

Freelance writer: Digital Marketer, eDynamic, and Email Vendor Selection 
Contributing Analyst (Email Marketing): Gleanster, LLC 
Podcast Host: “Marketing Tech Talk,” on URBN  
Marketing Consultant: Brick Street Software (see below for full description)

Director, Marketing Strategy (Contract)

Brick Street Software
Salem, NH

February 2013 to June 2014

Responsible for brand strategy, corporate brand identity, and ensuring the brand’s story was told through positive and helpful interactions with customers, prospects and the entire marketing technology community. This required, developing, and executing the processes for value position discovery, lead generation, and content marketing.  
• Drove content strategy, including inbound and outbound multichannel marketing campaigns leading to 266% increase in leads per month 
• Overhauled corporate website resulting in an 132% growth in weekly visits 
• Practiced thought leadership in the field of multichannel marketing through publishing articles (3), blog posts (41), e-newsletters (12), podcasts (9), webinars (2), and whitepapers (4)  
• Expanded digital communication channels generating a 95% growth in stakeholder reach

Senior Research Analyst, MarketingSherpa

Jacksonville Beach, FL

2010 to 2012

Jacksonville Beach, FL (2010 - 2012) 
MarketingSherpa is a primary research facility, wholly-owned by MECLABS, dedicated to determining what works in marketing via exclusive case studies, surveys, and results data analysis 
Senior Research Analyst, MarketingSherpa 
Planned content, conducted primary research, designed and fielded surveys, collected and charted data, wrote qualitative analytical commentary and published comprehensive reports on the latest trends, best practices and developments in the fields of email and mobile marketing. The content generated was the basis of training curriculum presented during four conference seminars, nine full-day workshops, and eight webinars. 
MarketingSherpa authored publications 
• 2013 Mobile Marketing Benchmark Report: Research and insights on mobile marketing strategies, tactics, and processes for building relationships across multiple mobile devices (in progress) 
• Email Marketing Handbook 2nd Edition: Research-based strategies for accelerating email marketing performance 
• 2012 Email Marketing Benchmark Report: Research and insights for engaging email subscribers 
• Email Marketing Advanced Practices Handbook: Proven processes for accelerating email marketing performance

Marketing Communications Team Leader


2008 to 2010

Led team of three coordinators to implement all internal and external communications and marketing initiatives for five business units. 
• Provided strategic input to the Director, Corporate Communications Manager, Product Managers and New Business Development Managers on marketing and sales initiatives 
• Oversaw all aspects of development, production, and distribution of campaigns, including creative and content direction, assignment and prioritization of resources and outside vendor relationships 
• Tracked the execution of projects and coached coordinators to deliver relevant communications 
• Developed social media strategy, corporate policy, and educational training, plus directed all web 2.0 programs 
• Maximized available software to increase knowledge sharing across sales functions through training videos, 
e-newsletters and content library 
8 Jonathan Lane, West Townsend, MA 01474 
Home: 978.300.5150 Cell: 978.846.9669 ● ●

Marketing Communications Representative


2005 to 2008

Served as a project leader for e-marketing initiatives, corporate communications, trade show planning, sales collateral development, direct mail campaigns, and strategic planning. 
• Vital role in the development, market research, positioning and launch of two new products 
• Championed redesign of corporate collateral materials. Successfully positioned the company core strengths and delivered within budget 
• Implemented customer communications for key activity pertaining to product mix and availability 
• Orchestrated all trade show activity - branding message, booth design, fulfillment collateral, lead generation/measurement, and sales premiums. Increased 2005 Total Retail Expo leads by 45% 
• Oversaw the design and fulfillment product selector and price-book available on company's extranet website 
• Researched and acquired capital investment for email service provider and virtual marketing software

Corporate Marketing Manager


2002 to 2005

Senior Account Executive (1999-2002) Account Executive (1996-1999) 
An 11 year old American Hockey League franchise that was privately held, then purchased by Paige Sports Entertainment, who at the time owned the St. Louis Blues and Savvis Arena. 
• Created and implemented all business marketing and branding strategies, including but not limited to overseeing the planning and purchase of newspaper, radio, and television advertisements 
• As part of the leadership team, made strong recommendations and decisions on all season ticket, group and corporate sponsorship pricing structures, policies and sales materials 
• Crafted and wrote newsletters and other promotional materials 
Event Management and Promotions 
• Planned and conducted over 150 hockey games including staffing, entertainment, customer service initiatives, music, cocktail events, sponsored promotions and video board production 
• Coordinated cause marketing events that generated over $300,000 in donations. Charitable beneficiaries included Muscular Dystrophy Association, Susan G. Komen Foundation, Kiwanas Club, Habitat for Humanity and Worcester Fire Fighter Memorial Fund 
• Supervised event operations and marketing efforts for all company events. Responsibilities included management of two full-time and twenty part-time and volunteer staff members 
• As Senior Account Executive, guided and mentored account executives while also responsible for forecasting and reporting on sales revenue 
• Successfully balanced event revenues and expenditures 
• As Corporate Marketing Manager, developed and serviced season ticket, group, and corporate partnership accounts maintaining a client satisfaction rate close to 90%. Increased sponsorship revenue almost 20% during the 2003-2004 season 
• As Senior Account Executive, solicited, serviced and renewed clients resulting in 47% of the company's ticket revenue 
• In first year as an Account Executive, led team to new highs in ticket revenue


Masters in Business Administration

Anna Maria College -
Paxton, MA


Bachelor of Science in Sports Management

Springfield College -
Springfield, MA



B2B Marketing, Blogging, Content Marketing, Digital Marketing, Email Marketing, Marketing Research, Mobile Marketing, Professional Training, Public Speaking, Published Author, Social Media Marketing, Sports Management, Sports Marketing, Trade Show Planning, Web Marketing,


Getting Results Without Authority

July 2008 to Present

American Management Association, Boston, MA

Competent Communicator

April 2012 to Present

Toastmasters International Communication Program

Additional Information

• Rice, W. Jeffrey. Email Marketing Handbook 2nd Edition: Research-based strategies for accelerating email marketing performance. Jacksonville Beach: MECLABS, 2012. Print 
• Rice, W. Jeffrey. Email Marketing Benchmark Report: Research and insights for engaging email subscribers. Jacksonville Beach: MECLABS, 2011. Print 
• Rice, W. Jeffrey. Email Marketing Advanced Practices Handbook: Proven processes for accelerating email marketing performance. Jacksonville Beach: MECLABS, 2011. Print 
• Rice, W. Jeffrey. Special Report: Five Steps to Stronger Email Relationships -Research-based tactics SMBs can apply for more active and engaged subscribers. Jacksonville Beach: MECLABS, 2011. Print 
• Rice, W. Jeffrey. Special Report: The State of Email List Growth - Developing list growth strategies to meet the demands of today’s subscriber. Jacksonville Beach: MECLABS, 2011. Print 
• Rice, W. Jeffrey. Special Report: CMO Perspectives on Email Deliverability - Developing deliverability strategies to meet the demands of today’s inbox. Jacksonville Beach: MECLABS, 2011. Print 
• Rice, W. Jeffrey "4 Email Marketing Tips: 72-day study reveals what you can learn from presidential campaigns." MarketingSherpa Blog: May 29, 2012. Online 
• Rice, W. Jeffrey "Email Marketing: How to sprinkle subscribers with a well-timed welcome in 5 steps." MarketingSherpa Blog: November 18, 2011. Online 
• Rice, W. Jeffrey "Research Update: The state of email marketing testing and optimization." MarketingExperiments Blog: November 16, 2011. Online 
• Rice, W. Jeffrey "Email Marketing Research: 7 steps for successful email marketing testing and optimization." MarketingExperiments Blog: July 22, 2011. Online 
• Rice, W. Jeffrey "Email Relevance Kaizen: 4 categories of data beyond the email database." MarketingSherpa Blog: July 19, 2011. Online 
• “5 steps to increase the relevance of your messages and improve results” 
Guest speaker at the MarketingSherpa B2B Summit, Boston, MA and San Francisco, CA 2011 
• " Proven Processes for Accelerating Email Marketing Performance" Guest speaker at the MarketingSherpa Email Summit, Las Vegas, NV 2011 
• "3 Strategies to Convert New Subscribers to Loyal Buyers" MarketingSherpa Webinar, August 2012 
• "How To Improve the Value of Your Email List" MarketingSherpa Webinar, May 2012 
• "Top strategies to meet today’s email subscriber’s communication preferences" MarketingSherpa Webinar, March 2012 
• "How-To: Best Serve Email Subscribers Through the Entire Customer Lifecycle" MarketingSherpa Webinar, February 2012 
• "Three lessons for increasing email engagement" " MarketingSherpa Webinar, January 2012 
• "Email Marketing Must Know Tactics and Tips for 2012: What we learned from 2,735 email marketers to send effective emails" MarketingSherpa Webinar, October 2011 
• "Four Elements of Email Campaign Success" MarketingSherpa Webinar, June, 2011 
• "Improve Your Email Effectiveness: 5 ways to maximize your email results" MarketingSherpa Webinar, April 2011 
• "Increase the Strategic Value in Your Email Marketing" MarketingSherpa Webinar, February 2011 
• "Romney Campaign Emails Repeatedly Tease Supporters With Promise of 'VP Scoop'” Forbes by Alex Kantrowitz, Forbes, August 10, 2012 
• “Email Marketing Study: Marketers Demand ROI - But Most Of Them Don't Know How To Measure It” DemandGen Report by Matt McKenzie, April 19, 2012  
• “Why Social Shouldn’t Scare Email Marketers,” Eloqua Blog: It’s all about marketing by Jesse Noyes, April 10, 2012 
• “Email Marketing” Independent Retailer February 1, 2012  
• “Steps to building your email list,” Campaigner Blog: Campaigner Insider, January 27, 2012 
• “The challenge of integrating marketing channels” EmailMonday by Jordie van Rijn