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Bob Bacon

Highly curious, seasoned international business executive with a passion for innovation and rethinking conventional models - Malibu, CA
Lead Strategic Consultant at Results!
VP, International Licensing, Asia Pacific and Latin America at 20th Century Fox ...
Consultant at Results!
University of Tasmania, BA
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Summary

• International Consultant - successful licensing/market assessment/brand extensions for: Daily Grill, Warner Bros., Microgaming, World Poker Tour, Emerson, Grundig/Alba Electronics and more 
 
• Research - managed significant qualitative and quantitative research investigating consumer behaviors, new product development, global competitive landscape and existing product improvements 
 
• Business Management - started, expanded and/or operated a number of new business concepts in Australia that achieved multimillion dollar returns and developed restructuring plans for two $100m+ businesses in the USA; managed teams of 3 to 300; experience entering new markets, managing global initiatives and a geographically dispersed team 
 
• International Licensing - leveraged teams in a highly matrixed environment and developed a completely new category for The Walt Disney Company (electronics) that opened new markets and generates significant ($200m+) global sales; established Fox licensing in the fastest growing markets on earth and doubled their business 
 
• Strategy and Finance - Credited with implementing pioneering stratagem and improving bottom lines; developed business plans/go-to-market strategies for numerous national and international initiatives: set up finance depts. for several companies 
 
• Product development - managed development of 40 products (food and consumer electronics) and worked with some of the most creative people on earth; 
 
• Marketing/retailing - secured over 20,000 linear ft of retail space (Target, C City, Sears +Europe, LATAM, APAC) and achieved over 100m consumer impressions via PR in one 12 month period alone, quite comfortable presenting to (and winning over) press/senior management/partners from the Middle East, Australia, Asia, Japan, Mexico, South Africa, and Europe 
 
• Web - managed and grew a public company's online gaming initiative by 400%; quite familiar with convergent technologies ( all sem, seo, online/offline/affiliate mktg, newsletter, retention campaigns, etc.)

Work Experience

Lead Strategic Consultant

Results!
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Malibu, CA
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November 2013 to Present

Full international consulting service: studio liaison, product placement, strategy/business plan development/improvement, brand licensing/analysis/acquisitions, online growth, local and international market development. Clients include Fields Corporation (Japan), Illumination Entertainment (USA), Mangas Gaming (Paris), Daily Grill, Warner Bros, Microgaming (Isle of Man), Grundig Consumer Electronics (Nurnberg); Alba (London) World Poker Tour (LA), IR Fastlane(LA) among others.

VP, International Licensing, Asia Pacific and Latin America

20TH CENTURY FOX CONSUMER PRODUCTS
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Los Angeles, CA
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June 2010 to November 2013

• Charged with assessing and developing licensing opportunities internationally with some of the biggest brands in the world including: The Simpsons, Avatar, Glee and more 
• Manage 12 agents, covering dozens of countries and hundreds of products and licensees 
• Established Fox Consumer Products for the first time in India and China 
• Closed the largest branded Pachinko deal in history 
• Increased revenue over 40% in the first 12 months

Consultant

Results!
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Los Angeles, CA
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August 2003 to June 2010

RESULTS! CONSULTANCY August 2003 to June 2010 
Lead consultant Agoura Hills, CA 
• Pursued new business opportunities and closed deals with national and international clients 
• Warner Bros. - provided extensive global brand assessment along with competitive and consumer research for the biggest film and publishing franchise in history 
• Daily Grill - brand review, rebuild and extension to new demographic for a national chain of restaurants 
• Mangas Capital (France) - US market research, opportunity assessment, partnership recommendations and State/Federal legislative information/monitoring across multiple categories 
• Microgaming (UK) - Several multi-year, global brand licenses ($1million to $5 million) secured for the world's largest developer of online gambling software 
• Tactical and long term assistance provided to The World Poker Tour - a leading TV production company generating record audience numbers for the Travel Channel - including driving a 400% increase in international membership of its online gaming product, strategic business plans, licensing establishment, and more 
• Provided Emerson Electronics with research and assessment prior to a successful bid securing a multi-million dollar contract with Mattel 
• Provided Kinetik (UK Home Medical) with assessment and introduction prior to a successful pitch to Target 
• Market research, business planning and high level retail presentations provided to major European consumer electronics manufacturers (Alba (UK) and Grundig (Germany)) preparing to expand 
• US market entry assistance for a 'design and manufacture' firm of award winning baby products (iLinko (Hong Kong))

Director of Global Strategy & Finance

THE WALT DISNEY COMPANY
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Burbank, CA
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April 2000 to July 2003

• Global Category Head: Spearheaded the Disney Electronics category worldwide, from concept to store shelves generating over $100 million sales; extensive market, product and licensee research & analysis, closed deals following high level pitches to manufacturers, retailers, designers and distributors around the world 
• Directed a team preparing global strategies for The Disney Stores (714 stores, $1.1 billion dollars) helping the chain realize its first positive outcome in 36 months 
• Developed analysis and strategic plans for supply chain improvements, new store concepts, 'right-sizing', product mix and managed significant quantitative and qualitative consumer research 
• Directed a team analyzing and developing new licensing opportunities for Disney Consumer Products, a unit responsible at the time for $21 billion of licensed product globally 
• Mentored the GM of Walt Disney Art Classics through a total business restructuring into a licensing model - turning an annual loss into a multi- million dollar profit

CFO then, CEO

SEGA ENTERPRISES AUSTRALIA
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April 1996 to August 1999

Sydney, Australia 
 
• Executive member of the team that developed and constructed SegaWorld, a US$60 million investment and the world's largest indoor theme park (100,000 sq. feet of virtual attractions, food court and a staff of 300+) 
• developed and presented at Board level (locally and Tokyo) extensive, detailed accounts and business plans formatted for local and overseas shareholders and financiers 
• drove operations, marketing and strategic planning 
• sought out and pitched local and national sponsors 
• lead at critical alliance and supplier meetings; managed all legal matters 
• prepared and negotiated union agreements, supplier contracts, finance matters with local and several overseas banks etc., all monthly accounts 
• employed, developed and motivated key staff; full 'bottom line' responsibility 
 
ADDITIONAL EXPERIENCE 
• Consultant, Perfect Stranger Enterprises, Sydney, Australia 
• General Manager, The Bread Café, Tasmania, Australia 
• Financial Controller, Banjo's Bakeries, Tasmania, Australia 
• Accts/Tax Preparation, BD Threlfall & Co. Chartered Accts

Education

BA in Commerce

University of Tasmania -
Hobart TAS
Kaiserslautern American High School -
Kaiserslautern