Web Content Conversion Specialist - HTML and WordPress Proficient
MyChild/Stern Law Group, PLLC - Novi, MI

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The MyChild™ Mission is to be the Ultimate Resource for Everything Cerebral Palsy. MyChild™ is a call center and online resource which provides information, resources, referrals and inspiration to those touched by cerebral palsy, Erb’s palsy and other special needs. MyChild™ is funded and supported by attorney Ken Stern and his law firm, the Stern Law Group, PLLC. For more information, visit CerebralPalsy.org.


We are converting text on our website to a new format. We are in need of a web content conversion specialist with HTML coding and WordPress experience.


Website coder - familiar with HTML and WordPress customized CMS systems. The new site is beyond the standard WordPress blog’s user-friendly format and actually customized for our company. Person must be experienced in website strategy, SEO principals and WordPress CMS systems, and able to work with current website developers to work through any quirks in the new design.

Image optimization – Able to procure images, size for page layout demands, optimize for page speed and anchor tag for special needs viewers. These images will require a level of organization in the media library for image retrieval and repurposing.

Writer, editor – We will require a person that is able to see the vision/strategy of the page and take existing content from the current site and break it up into the new layout demands of the new site. This will require that “nuts” to be written on category pages that lead into stories on content pages so we are not in violation of Google duplicity of content issues. It will also require some level of research to find anecdotal facts and figures to place in the 7-change-out slider at the top of the category pages. May work closely with staff writer for additional content needs for page story holes. (Not required, but preferred)

Keyword searched, meta tag, and SEO – When coding the pages, the individual will need to create the pages for keyword search and SEO optimize and fill in search meta tag descriptions and anchor text for special needs visibility.

Graphics – Versed in creating graphics for page image needs, when necessary.

Video – Proficient in uploading video content to website.

Tracking – Able to create contact forms, and place tracking mechanisms in page elements so that call-to-actions and page dynamics are tracked in Google Webmaster and Analytics and land in company email box.


Proficient in:
WordPress CMS system
HTML and XHTML coding
Adobe Photoshop
Adobe Fireworks
Adobe Illustrator
Adobe InDesign
Microsoft Word

Experienced with:
Google Webmaster
Google Analytics