Marketing Specialist IV – African American Campaign
Public Health Institute (PHI) - Oakland, CA

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The Public Health Institute (PHI) is an independent, nonprofit organization dedicated to promoting health, well-being and quality of life for people throughout California, across the nation and around the world. As one of the largest and most comprehensive public health organizations in the nation, we are at the forefront of research and innovations to improve the efficacy of public health statewide, nationally and internationally. PHI was distinguished as one of the top 50 "Best Non-profit Organizations to Work For" by the Non-Profit Times in a national search.

PHI is seeking a full time Marketing Specialist IV for the Network for a Healthy California: African American Campaign. This position is located in Sacramento, CA.

Under the supervision of the Marketing Manager I, Network for a Healthy California - African American Campaign (Campaign), the Marketing Specialist IV (MSIV) contributes to the design, implementation, and evaluation of a statewide social marketing campaign aimed at improving the health of African American families through increased consumption of fruits and vegetables and levels of physical activity. The MSIV provides technical expertise to community-based programs by guiding ongoing social marketing campaigns to promote healthy eating, physical activity, and food security among African Americans who are currently, likely, or potentially-eligible for the Supplemental Nutrition Assistance Program because their household income falls below 185% FPL. Responsibilities will include integration of nutrition and physical activity education into community and faith-based intervention strategies and tools; acting as the programmatic lead on formative and impact evaluation projects; research and pilot testing of new channel interventions; strengthening existing campaign components, including written materials; identifying, establishing, and maintaining internal and external partnerships; expanding consumer empowerment components of the campaign; managing outside vendors and subcontractors, as needed; and planning and coordinating meetings and trainings.

Duties & Responsibilities:
Works to advance the research base on proven-effective model interventions focused on nutrition and physical activity to reduce the rates of chronic disease affecting the health of African Americans. Provides programmatic leadership, in coordination with the Network's Research and Evaluation Unit, for various qualitative and quantitative nutrition/physical activity research projects (e.g. focus groups, literature reviews, pilot tests, etc.) that aid in the development and formal evaluation of the Campaign. Participates in the design, implementation, and analysis stages of Campaign research. Contributes to scientific publications reporting the results of research and evaluation projects.

Provides leadership related to the African American Campaign activities of the Regional Network agencies and Faith Project contracts to ensure successful accomplishment of objectives, appropriate implementation of the scope of work activities, and adherence to state and federal guidelines. In collaboration with the Children's Power Play! Campaign, Latino Campaign, Retail Program, Worksite Program, Regional Network, Partnership, Research, and Communication staff, the MSIV works to ensure successful targeting and implementation of the African American Campaign components of the Regional Network Scope of Work through site visits, phone, e-mail, and other communication mechanisms.

Strengthens existing Campaign components and develops new culturally-sensitive components, including educational and promotional materials. Participates in content development, including writing materials for consumers and intermediaries. Incorporates the distinct features of African American culture into the adaptation of services and health education materials to meet culturally-unique needs. Draws upon past experience to address and manage the challenges and opportunities encountered through cross-cultural relations and the dynamics that result from cultural differences. Demonstrates cultural competency through a knowledge of the nutrition and physical activity related beliefs, cultural values, history, contemporary issues, current structures, practices, and important players in the African American population. Pursues and participates in trainings and/or educational opportunities in order to keep the African American Campaign abreast of the most current interventions, trends, and/or practices adversely or positively affecting California's African American population.

Builds capacity of the Regional Networks and Faith Projects to successfully implement social marketing and environmental change promotion strategies to continuously improve regional interventions and evaluation measures. Develops and implements training on working with African American audiences for Network-funded agencies (e.g. Local Incentive Awardees, Local Food and Nutrition Education agencies, Regional Networks, Local Health Departments), and partners to improve regional implementation and impact of nutrition and physical activity interventions for African Americans. Collaborates with appropriate Network staff in developing and implementing strategies to sustain the Campaign within the regions.

Identifies, establishes, and maintains internal and external partnerships within the Network for a Healthy California and the Department of Public Health and with other public and private organizations that serve and benefit the African American community. Manages special partner projects focused on enhancing activities targeted to low-income African American families. Represents the Campaign to the public, including planning and conducting presentations at conferences, seminars, and meetings and participating in professional organizations and advisory groups. Other duties as required.

Bachelors degree in health education, health communications, marketing, public health, or related field required. Masters degree preferred.

Minimum 5 years' experience in health communications, social marketing, public health and nutrition, with a preference for candidates with this experience serving African American populations and organizations.

Demonstrates cultural competency through a knowledge of the nutrition and physical activity related beliefs, cultural values, history, contemporary issues, current structures, practices, and important players in the African American population.

Demonstrated attention to detail, flexibility, resourcefulness, and creative problem-solving skills. Strong oral, interpersonal, and written communication skills; high comfort level writing and presenting data and information in a compelling way to paraprofessional and professional audiences.

Some experience with qualitative and quantitative research projects in public health.

Excellent organizational skills, reliable and trustworthy, ability to work independently as well as with all levels of management and staff, ability to make independent decisions following standard policies and procedures.

Ability to handle multiple tasks requiring a high degree of attention to detail, ability to balance appropriately between independent actions and referring issues to supervisors.

Advanced computer skills including Microsoft Word, Excel, Access, Outlook, Internet,

This is an exempt position and the salary is commensurate with experience. PHI offers a generous benefits package including medical, dental, vision, short/long term disability insurance, life insurance, 403b (group retirement annuity) and partial subsidy of public transportation cost. For more information about PHI's benefits, visit our benefits page at