Area Sales Director - Boston
Kaplan - Boston, MA

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Reporting to the New England Regional Director, the Area Director is responsible for the management of Kaplan’s efforts to develop, execute, and improve a comprehensive marketing and communications strategy in the Boston area. Through the use of innovative marketing strategies, the Area Director will drive the business to meet or exceed all performance goals, including sales, lead generation, relationship management, and net enrollments.

Key Job Responsibilities:

  • Manage complex 7 day a week business with over 90 product offerings in a multi-market environment

  • Develop effective sales team by providing ethical leadership, coaching and development

  • Exemplify sales and marketing best practices and inspire team to do the same

  • Manage and deliver sales targets

  • Develop and execute short and long term strategies to achieve top line growth

  • Communicate and implement company-wide strategy, initiatives, and programs

  • Manage team to build and nurture relationships with key administrators, faculty, student organizations and advisors to increase Kaplan's visibility and brand recognition

  • Develop and execute short and long term strategies to achieve top line growth

  • Identify, evaluate, and prioritize market opportunities

Key Skills:

  • Excellent presentation and public speaking skills; ability to facilitate effective presentation and sales trainings

  • Strong analytical and financial decision-making skills

  • Project management and budgeting expertise; excellent time management and organizational skills

  • Ability to identify risks and opportunities and build a business case for necessary investments

  • High energy level, confidence and ability to thrive in a fast-paced, competitive environment

  • Ability to interpret competitive information; develop strategies and tactics to respond to market changes

Key requirements:

  • Bachelors Degree, Masters preferred

  • 3+ years’ experience in consultative/B2B sales with a proven track record of success

  • Able to excel in a fast paced work environment without direct daily supervision

  • Excellent communication and presentation skills

  • A high degree of self-motivation and drive

  • Ability to work in a dispersed workforce

  • The ability to work both independently and as part of a team

  • Must be willing to travel throughout the area

Is Kaplan the right fit for you?

What makes Kaplan tick? Well, we like to say it’s like working for a 75-year old start-up company. You have the resources and support of a large organization combined with the energy and fervor of a start-up out to change the world. We run really fast. We work really hard. And we really like to have fun doing it. It’s not for everybody, but we have ambitions to change test preparation and education and we’re looking for a few hard-chargers to help us do it.

Kaplan Perks!

  • Benefits start of first day of employment

  • Eligible to receive free or significantly discounted courses offered by Kaplan companies

  • Discounts for gym membership, theater tickets, cell phones, computers, subscriptions, etc…

  • Commuter Benefits

  • Flexible work schedule

  • 401(k) Saving Plan

  • Cash Balance Pension Plan

About this company
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Kaplan, Inc., a subsidiary of Graham Holdings Company, is a premier provider of educational services for individuals, schools, and...