Global Brand Marketing Manager Job
Hasbro - Providence, RI

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Global Brand Marketing Manager
Location: RI - Providence
Employment Type: Regular
ID: 7260

Description

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

Job Function:
Manage all aspects of the marketing of certain assigned products and/or brands in the children and family market, including monitoring the new product development process and ensuring that products are completed on schedule and meet performance quality and cost criteria; assess and determine if problems exist in the product development process and work with management to effectively resolve the same; analyze and evaluate retail sales information to identify marketing effectiveness and opportunities; contribute to the development of segment strategy and overall category plans by making strategy recommendations and executing strategies put forth by category management; analyze current market trends and competitive activity to identifying new product opportunities; develop advertising strategies through creative execution and agency communications with respect to media, television networks, commercial filming, approvals and promotions; act as a liaison with various internal departments and outside agencies with respect to product availability, media, advertising development, promotions, merchandising, trade show needs and specials/exclusives; formulate packaging strategies, implementation and approvals; develop brand and product strategies, including line review presentations, product plans, pricing, position, market needs and forecasting and obtaining management approvals; conduct competitive analysis, including coordinating and analyzing market data and the retail environment, and identifying new markets, product categories, current trends and competitive activity; and recommend to management appropriate marketing strategies to optimize product performance.

Minimum Requirements:
  • Bachelors Degree in Business Administration, Marketing or a related field (foreign equivalency acceptable).
  • Two years' of marketing experience in consumer and/or packaged goods.
  • Experience with new product development process and cycle.
  • Experience launching brands in multiple channels.
  • Experience with Return on Investment metrics, consumer pricing and consumer insight tools in the context of global marketing plans.
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J2W Posting Code: Total Brand Management

Business Unit: Global Marketing

Hasbro Inc. - 2 years ago - save job - copy to clipboard
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Hasbro, Inc. (Hasbro) is engaged in providing children’s and family leisure time and entertainment products and services, including...