Public Relations - Maryland

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JOB ID 60846

In accordance with the needs of the ages of the population served by KKI, the Web Application Developer provides front-end architecture, design and development for all forms of digital communications driven by the Marketing & PR (MPR) Department. The Web Application Developer will assist the Director of Web Services and AVP of MPR by researching, planning, and producing: quality Institute websites (desktop and mobile-friendly); systems that integrate with communication display boards; mobile application development; intranet site development; and professional and social communities. Provide ongoing quality assurance testing for digital development projects to ensure optimal functionality and compliance with all appropriate industry standards. All of these efforts are designed to raise awareness, generate patient referrals, support research initiatives, raise funds, attract attendees, etc. to both external and internal audiences.

Website Development: Responsible for creating and maintaining websites including, information architecture, user experience design, front-end development (HTML/CSS/JavaScript), functionality with back-end applications and CMSs, quality assurance, and analytics implementation. Responsibilities include ensuring all new web-based projects and other digital initiatives for the Institute follow industry best practices, are optimized for user experience, and comply with W3C, WAI, Section 508, MWI, HIPPA and other relevant, current accessibility standards.
Mobile Site and Other Application Development: Responsible for creating mobile websites for all appropriate, existing websites and online projects to ensure they can be optimally accessed by a variety of mobile platforms in the marketplace. Research feasibility of developing mobile applications for special events like Festival of Trees (FOT), ROAR for Autism, etc, as well as development of digital tools to support other third party events. Enhance access, use, reach and digital donation options tied to individual events. As appropriate, research and recommend applications for other digital/online communication channels such as Facebook, Twitter, etc.
Vendor Review and Management: Ongoing review of external vendor capabilities to stay abreast of industry trends, assess qualifications, and determine appropriate usage on projects as needed. Efficiently manage vendor relations with those actually chosen to work on digital development projects to effectively streamline the development process, to ensure that all projects are delivered on time and on budget.
Content Development Support: Work collaboratively with other team members to create, display, and disseminate digital content throughout a variety of communications channels. Provide supplemental content review, generation, and editing as needed based on current departmental workload and capacity.
Systems Research, Design, Testing & Training: Responsible for researching best practices to identify appropriate architecture, components, modules, interfaces, and necessary data to be implemented on a project-by-project basis. Optimize systems implementation for performance and integration with existing systems: this could include a number of digital initiatives such as the Institute’s websites, communication display boards; Kennedy Krieger Institute Professional Network; social community development; centralized CRM development for key audiences integrating relevant tools, tracking/reporting dashboards; Kennedy Krieger intranet, etc. Working in collaboration with the Digital Content Specialist, provide necessary training and support on all software applications and hardware developed to Institute personnel to optimize use of systems, generate tracking reports, etc.
Research and Competitive Analysis: Engage in ongoing, continuing education and proactive research to identify best technological practices, uncover new methodologies/technologies, identify potential partnerships/vendors, and benchmark Institute outcomes against overall industry trends. Proactively recommend appropriate and practical solutions/suggestions in line with the Institute’s goals, resources, and existing systems/structure.
Project Management, Tracking & Reporting: Efficiently utilize the MPR Department’s centralized project management system and optimally configure it to track project development, adherence to timelines, completion of tasks, regular reporting, etc. to ensure effective time management. Provide weekly project status reports for Director of Digital Development, AVP of MPR and other team members relying on the system in order to keep projects on time and on budget. Additionally, provide regular updates/reports on digital development efforts to show actual performance and clearly demonstrate ROI achieved versus the level of effort invested.
Graphic Design and Development: Responsible for assisting in the design and production of optimized graphic elements used for all online projects, sites, and digital marketing channels as needed, while also ensuring that all graphics are in compliance with the Institute’s brand platform.

BA/BS degree in Information Systems, Computer Science, Marketing, or equivalent combination of education/experience.

Ideal candidate would have a minimum of two years front end web/digital development experience.
Additional experience working within a marketing, non-profit, or healthcare environment preferred.

About this company
About PRSA: The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world's largest professional...