Covidien is a leading global healthcare products company that creates innovative medical solutions for better patient outcomes and delivers value through clinical leadership and excellence. Covidien manufactures, distributes and services a diverse range of industry-leading product lines in three segments: Medical Devices, Pharmaceuticals and Medical Supplies. With 2011 revenue of $11.6 billion, Covidien has 41,000 employees worldwide in more than 65 countries, and its products are sold in over 140 countries. Please visit http://www.covidien.com to learn more about our business.
Founded as Mallinckrodt in 1867, the $2 billion Covidien pharmaceutical segment is in the process of spinning off into a separate business. This creates exciting opportunities to grow your career within an established organization that is soon to be an independent public company. Currently, the Company expects that the spinoff process will be completed in mid-2013. While we are undergoing the process, the pharmaceuticals business remains a segment of Covidien, and will continue to operate according to the Company’s strategic plan, focusing on our customers and patients who rely on our products. Equally important, pharmaceuticals’ mission remains the same: To make diagnostics and medicines better and safer for you and your family.
SUMMARY OF POSITION :
This position leads strategic marketing for nuclear products globally with a global revenue of $500M. Ensures consistent marketing platforms and messaging on a worldwide scale. Takes commercial advantage of global operational differences, similarities, and opportunities in order to meet global objectives. It also includes collaboration with clinical and medical affairs planning, regulatory, etc; This position will lead a marketing team of approximately 4 personnel
ESSENTIAL FUNCTIONS :
Develop and implement strategic marketing plan for nuclear products including packaging, pricing, expense budgets, advertising and promotion of the brand Develops associated advertising campaigns for the brand Foster positive relationships with key opinion leaders, industry luminaries, and pharmacy partners to support product promotion and acceptance in both the clinical and economic model. The Director will be responsible for the success of assigned products and projects and will work within a cross-functional team and across the organization to accomplish business objectives. Responsible for the professional development of staff, ensuring that the marketing team continues to grow in depth and breadth of skill set, as well as develop a footprint for succession planning. Promotes and maintains the brand image at international levels Lead the development of new marketing strategies and ensure the effectiveness of current marketing strategies Creates life cycle management plans in concert with downstream marketing teams Sales support responsibilities include clear communication of marketing strategies and tactical plans to the applicable downstream marketing teams Develop product promotion and sales training materials. Collaborate with medical affairs and other functions for publication documents Validate global marketing assumptions including handling marketing intelligence, segmentation, and product positioning Implement go to market strategy for global nuclear commercial operations; Develops and implements marketing messaging globally and disseminates to all regional areas Work closely with Marketing communications and event planning to assist with conventions and congresses
MINIMUM REQUIREMENTS :Education:
Bachelor’s Degree required Advanced Degree in Business, Marketing, or Science discipline preferred Computer proficiency with experience in business modeling, CRM systems, financial planning and analysis tools Experience:
Minimum of 7 years experience in the Imaging industry with a proven track record of leading global marketing organizations in both mature and emerging markets, as well as bringing new products to market Minimum of 10 years of experience in marketing A sound understanding of supply chain, regulatory, medical affairs, upstream marketing and BD&L processes In-depth experience leading marketing required In-depth knowledge of nuclear products Exceptional ability to maintain and build strong customer relations Experience in managing teams in excess of 5 or more people Experience in product branding Skills/Qualifications
Innovation Management: Brings creative ideas of others to market; Can project how potential ideas may play out in the market place
Creativity : Comes up with new and unique ideas and adds value in brain-storming Innovation Management
Perspective: Looks toward the broadest possible view of an issue/challenge;
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately;
Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue;
Organizational Agility: Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network;
Business Acumen: Is aware of how strategies and tactics work in the marketplace
ORGANIZATIONAL RELATIONSHIPS/SCOPE :
This position reports to the VP, Global Strategic Marketing and collaborates closely with all functions, including
Office Environment; 25-35% travel, some international travel
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.
Covidien - 16 months ago
Covidien is a leading global healthcare products company that creates innovative medical solutions for better patient outcomes and delivers...