The Marketing Activation Manager assists Divisions/Regions in attaining specific performance objectives.
Working with the appropriate Marketing Manager, the Division/Region executive and LOB management and local sales and service teammates, the Marketing Activation Manager leads to ensure consistent execution of corporate marketing tactics in the field.
The position also consults with and supports the Marketing Manager in developing local market leadership plans and tactics to achieve specific objectives.
In doing so, performs highly specialized and complex work with a team of marketing professionals:
Leads projects and may coordinate and/or direct the work of others
Defines marketing information data needs
Performs opportunity and other analyses,
Develops, leads, implements and monitors marketing programs and projects, including maximizing resources and budget
Developing and distributing appropriate communications,
Track and analyze results
Assists other Marketing Services employees in the implementation of programs and initiatives for the different geographies and lines of business.
The Marketing Activation Manager is responsible for invoice processing and record keeping.
Assists in the development of, implementation and activation of division/region market leadership plans, including developing and building out initiatives, events and sponsorship activation that help achieve local performance objectives while leveraging consistent LOB marketing and brand strategies. Monitor cost/benefit and ROI of all such initiatives. Involves the understanding of and facility with marketing strategy, advertising, sales promotion, research, and public relations disciplines, as well selecting and managing outside vendors.
Is responsible for implementing tactics defined in Corporate Marketing plans and as directed by the Marketing Manager and defined in the Divisional Marketing Plan
Consults with division/region leadership in the evaluation, design,
purchase and production of local media, advertising and collateral materials in partnership with Atlanta corporate marketing teammates. Evaluates and recommends decline or participation in local sponsorships based on a specific budget.
Required: 4 years experience in marketing/marketing services
Preferred: Project management/event management & marketing activation experience
GA-Atlanta-SunTrust Plaza Gardens
SunTrust Banks, Inc. (SunTrust) primarily operates as a financial services holding company. Through its principal banking subsidiary,...