Director of Brand Sales and Retail Marketing
Sony Music Entertainment 68 reviews - Franklin, TN

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Overview :
At Provident-Integrity Distribution, we are painting a vision for the films produced by Twentieth Century Fox Home Entertainment and their joint impact on local communities and retail outlets. We’re looking for a visionary who can help us break into market potential by being a consummate sales and marketing expert. If you’re a relational person who has a finger on the pulse of consumers—especially those in the Christian retail environment—this is the job for you.

If you enjoy flexing your creative muscles but also performing complex data analysis to maximize desired results…
If you’d love to apply your love for films to pitching our brand to a variety of outlets…
If you have a knack for developing relationships with all levels of contacts…
If you’re a films aficionado who can talk confidently about movies…

Then consider this rewarding position as Director of Brand Sales and Retail Marketing at leading Christian entertainment company Provident-Integrity Distribution. Directly influence our success by applying your creative ideas and highly effective communication skills to develop and implement our brand strategy.

Responsibilities :
Lead the marketing efforts of the Twentieth Century Fox Home Entertainment side of the business of PID. Develop merchandising (in stores) and advertising (in catalogs, etc.) strategies to sell films. Create and implement marketing/promotions plans for new and existing products, making on-the-spot decisions as needed to achieve goals.
Set priorities for expenditure of promotional dollars; develop and present films marketing budgets.
Achieve or exceed monthly and yearly sales objectives by effectively promoting home entertainment products and programs to CBA retailers, trade associations, and other organizations.
Review scripts/films and provide creative input to determine how the films would work best for the marketplace.
Initiate and participate in collaborative discussions with studios/labels, sales teams, and key retailers to market, sell-in, and create sell-through opportunities for home entertainment products.
Collaborating with studios, labels, and the marketing staff as appropriate, drive the process of development of retail marketing plans, new release advertisements/mailers, budgets, advertising plans and sales forecasts for home entertainment products, both for specific titles and for home entertainment in general. Oversee execution of plans to ensure implementation.
Find, communicate, and seize sales opportunities for home entertainment products; facilitate dialog with non-traditional sales channels and accounts.
Support relationships with key accounts by representing product and helping build promotions.
Monitor and report sales and marketing spending results against forecasts and budgets.
Provide regular and timely feedback concerning sales trends, account changes, buying philosophies, sales opportunities, product performance, successes and missed opportunities, and other relevant information concerning market conditions.

Qualifications :
Minimum of 5 years of experience required; experience in Christian music distribution or films industry preferred.
Experience in sales, marketing, or entertainment marketing preferred.
Bachelor’s Degree required; emphasis in marketing preferred.
Thorough working knowledge of the CBA marketplace and retail environment required.
Strong analytical skills; ability to make sound fact-based decisions using business principles, priorities, and metrics.
Strong interpersonal skills; comfortable building and fostering relationships with a wide range of people.
Outstanding verbal and written communication skills, with superior phone skills.

Provident-Integrity Distribution is the Christian music and films division of Sony Music Entertainment. Enjoy a fun and creative atmosphere in the music industry! Provident employees work in an attractive corporate environment in the Cool Springs area of Franklin, Tennessee, and receive outstanding benefits including 401(k) match, medical/dental/life/disability insurance, free Provident artist CDs, AND 28 paid days off per year (including paid holiday time Christmas Day through New Year’s Day). No relocation expenses will be paid.

The ideal candidate will be a committed professional with a long history in the Christian bookstore or entertainment marketing field. Also, the ideal candidate will be a relationship builder with a proven history of follow-through.

Use your cover letter to convince us you are the perfect person for this job! Are you the ideal candidate described above? Apply online at (click on “Jobs” in the upper right-hand corner). Note: if you have previously applied for a Sony Music Entertainment job and wish to submit a different résumé or cover letter than the one you last used, follow these steps. First, apply for this job online. Then, go to and, after logging in, click on “Update Profile.” From there, you can upload a new résumé, or copy and paste a new cover letter. Be sure to click “Update Profile” at the bottom of the page when you’re done.

Note: we communicate with applicants by email. If you don’t receive an email confirming our receipt of your application, please check your spam filter and add us to your “allowed” email list: and

About this company
68 reviews
Sony Corporation of America (SCA) is a wholly owned subsidiary and the US headquarters of Japan's mighty Sony Corporation. Based in New...