CafePress is looking for an intelligent, thoughtful and passionate rock star to lead and build out its Retention team. In this position, this person will be responsible for all aspects of customer retention at CafePress, including its extensive email marketing practice as well all customer lifetime value efforts. We are looking for a highly analytical, inspirational leader who has a proven track record in increasing LTV, driving repeat rate and evangelizing customer satisfaction throughout the organization (please note however, that this position will not include management of customer service). This individual should understand how to manage a multi-level department and large marketing budgets as well as creating complex email marketing campaigns and driving lifetime value by using highly measurable tactics.
Responsibilities
Manage all customer retention efforts for CafePress.com while achieving monthly, quarterly and annual revenue and ROI targets
Find and develop new direct retention marketing efforts outside of email.
Define roadmap and work closely with Engineering to build out scalable acquisition tools
Manage multi-level department of consisting of channel managers and marketing analysts
Provide periodic updates around repeat rate, customer satisfaction scores and other key performance indicators to senior management
Conduct competitive analysis and be a subject matter expert on latest retention marketing industry trends
Manage all high-level vendor relationships
Qualifications
Minimum of 5-7 years of online marketing experience
Deep expertise in Email; must be world class in this area
Deep expertise in driving customer lifetime value; must be world class in this area
Highly quantitative and technical skills
Experience using technology to solve problems of scale
Experience managing and recruiting multi-level departments
BA/BS degree in Engineering, Computer Science or other quantitative field from a top tier institution
Extremely close attention to detail
Excellent communication and critical thinking skills
Knowledge of SQL is strongly preferred
Experience at a major large catalog e-commerce company a plus
A “can do” attitude is a must
Entrepreneurial spirit; ability to thrive in a “start-up” environment
CafePress - 10 months ago
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