Proposal and MarCom Analyst
Navitus Health Solutions - Madison, WI

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Education:
A minimum of a Bachelor’s Degree is required, preferably in English, Journalism or a Communications-related field, or equivalent and relevant pharmacy benefit management experience.

Experience:
  • Minimum of three years writing creative, concise, strategically correct, and persuasive proposals (writing samples and writing test required).
  • Minimum of three years developing and implementing complex winning business strategies, while incorporating a consultative-sales approach.
  • Minimum of three years delivering quality outputs in a fast-paced and dynamic team environment where tight time frames and strict deadlines are the norm.
  • Minimum of three years strategic proposal content development and project management experience.
  • Minimum of three years industry experience, from a strategic business development perspective.
  • Minimum of three years Pharmacy Benefits Management industry experience.
  • Minimum of five years experience with Microsoft Office products at the advanced level.
Job Summary:
The Proposal and MarCom Analyst supports and/or leads the client acquisition and retention efforts of Navitus Health Solutions (Navitus), including creation and management of strategic and client-focused proposal content, written proposals, and other sales-related documents for a variety of client audiences—current, prospective, and consultant. Successfully creates competitively positioned content and supports sales activities that result in significant market share and profitability, and convey a powerful corporate image to the marketplace. Ensures on-time and quality completion of projects, through a collaborative effort with the MarCom and Sales Support team and cross-functionally with internal and external customers. This position c ontributes to the department goal of improved efficiency and capture of strategic client opportunities, through process improvement and competitive positioning. The Proposal and MarCom Analyst contributes to the achievement of departmental employee recruiting, development, and retention objectives by supporting training, coaching and departmental succession planning.

Job Functions:
Utilize expert-level editorial, grammatical, and writing skills to ensure all written deliverables follow and demonstrate tactical, strategic, financial and sales-capture decisions.
S hare knowledge and experience to build expertise in others.
Support Navitus’ client acquisition and retention efforts by drafting original, creative, and persuasive responses to Requests for Proposals (RFPs) and other sales-related documents (e.g., presentations) for a variety of client audiences—current, prospective, and consultant.
Sales support activities can include project coordination (e.g., planning, scheduling, organizing, and coordination), follow-up correspondence, and reporting.
Proficiently understand and continuously develop knowledge of Navitus’ target markets and trends in those markets and how Navitus’ products and services are/or may be utilized in the target markets.
Manage proposal content to keep the proposal knowledgebase current and competitive.
Participate, where appropriate, in the development of marketing strategies for the company’s operating divisions, products and services that capitalize on key market drivers and the development of a powerful corporate image.
Support development of compelling marketing content and support creative design efforts to drive company and brand awareness through industry publications, media and appropriate public relations opportunities.
C ontribute to the department goal of improved efficiency and effectiveness, including the capture of strategic client opportunities through the use of approved reference resources that support proposal and presentation development activities.
Oversee, where appropriate, aspects of the company Web sites (Internet and Intranet) as it relates to strategic content.
Demonstrate flexibility and ability to work independently and in a team/collaborative environment.
Share knowledge to build expertise in others.
Support and/or lead other duties as assigned.

Navitus Health Solutions - 19 months ago - save job - block
About this company
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Navitus Health Solutions provides pharmacy benefit services to a variety of clients including health plans and self-funded employer groups....