Media Director — RB North America
Reckitt Benckiser - Parsippany, NJ

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Join Reckitcategories. We've built our success on a quick-thinking, fast-acting culture, so you can look forward to a role that will have real impact on a business that continues to outpace the global markets.t Benckiser and you'll join a global CPG powerhouse, whose Powerbrands hold No. 1 positions in seven worldwide market

Scope/ Dimensions of Role:
This role is responsible for developing and implementing the strategy of how Reckitt Benckiser reaches consumers across paid, earned and owned media touchpoints. A strong focus on maximizing the impact, effectiveness and efficiency of the US multi-media investment and the ability to champion and co-ordinate development of proven and new /innovative media channels is critical for success in this role. Creating joint value and business partnerships with local and global stakeholders as well RB’s external supplier base including agency and media partners is vital. Strong communication and influencing skills will be critical for success in RB’s global environment

Responsibilities/ Accountabilities:

6-8 Direct Reports

Oversees macro (Corporate roll-up) RB communication planning, processes, evolution, evaluation

Accountable for total Media Budget and Savings management

Oversee agency partner SOW and Compensation structure

Initial / main point of contact for:
Media planning and buying agency

Digital agency partners



Decision maker for priority and resource focus on ‘alternative/new media’ opportunities including but not limited to:

Partnership Development with Multi-Media Corps - for scale, pricing, innovation.

EX: Google, Facebook, Microsoft, Amazon, Walmart, etc..

New Media Technology & Strategies

EX: TiVo, Crowd Sourcing, etc

New Technology on 'old' media

EX: MSN TV test, Nielsen Spectra MR data overlays for better targeting

Product Placement

EX: Traditional and Digital

Develop digital and social media corporate best practices including, but not limited to activation, agency scope, benchmarking, reporting, etc…

Establish, develop and report on key media metrics by which programs are evaluated, developing best practices to be shared globally.

Lead content development and distribution strategy

Lead for Media / Market Research relationship

development of high level test plots with RB MR and Syndicated providers

RB Global Media Liaison

Main Liaison for RB with Advertising governing bodies (ANA, IAB, etc) to keep RB at the forefront of media and media technology developments, as well as position RB as a contributor and leader to the governing bodies of media & advertising in the US.

Responsible for conception/development of deeper Media Trainings & Summits for RB'ers. To be coordinated with leading Suppliers (Google, Facebook, Microsoft, Nielsen, IRI, Brand Approved) on key and evolving topics (Social, Mobile, New Digital, etc).

Formal dissemination of Media Learning, Test Results, Research, etc to RB'ers.



Minimum 10 years media experience, with a proven track record of successful major negotiations with leading media providers (TV, Print,Digital, Social & etailing)

Strong business leadership with proven examples of ability to spearhead strategic media planning initiatives

Strong negotiation skills and extensive experience working with media / advertising agencies

Ability to work in a global environment

Minimum bachelors degree level in a business or communications related subject

Expect responsibility. Expect challenges. Above all, expect rewards. And expect them all much sooner than you would anywhere else. Apply now and see just how much responsibility you'll enjoy.


Interested candidates must apply online at Reckitt Benckiser's website at

in order to be considered.



Parsippany, NJ

Reckitt Benckiser - 2 years ago - save job
About this company
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If it doesn't clean or taste good, it doesn't cut the mustard with Reckitt Benckiser. A subsidiary of UK-based Reckitt Benckiser...