Manager, New Media, Asia-Pacific
Estee Lauder - New York, NY

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POSITION SUMMARY:
Create more high-touch digital customer experiences that drive community, commerce, and brand advocacy in Asia-Pacific. Research innovations in emerging technologies that enable personalized service across multi-platform customer engagement programs.

KEY RESPONSIBILITIES:
Ne

w Media

Research and understand New Media and Mobile landscape in APAC and make recommendations as to where MAC should have presence

  • Monitor our presence across Facebook, YouTube (Japan), @Cosme, Mixi and Sina and identify any emerging platforms
  • Partner with APAC Regional Digital team to manage local content calendars and build recommendations for presence across regional International markets in
Asia-Pacific

  • Evaluate local buzz-heavy agencies and media partners
Develop strategies and cross-platform programs that leverage alternative media to fuel integration and interactivity between Online, CRM, PRO, MAC AIDS Fund, and M·A·C retail stores

Act as central liaison to collaborate with Internal teams (Global Marketing, Product, Creative, Artist Relations, Global Communications) on the development of these programs

Manage day to day production needs and internal processes to execute approved plans. This includes overseeing the development of relevant content, issuing creative requests and tracking assets, pitching concepts, managing timelines, coordinating with online team, legal approval of execution, agency Insertion orders and contracts, and internal communication to stores/artists.

Monitor customer engagement and identify new ways to activate participation and feedback.

Own relationships and communication with agencies and media partners

Measure the impact of all plans based on various metrics (e.g., online conversations, tonal sentiment, viral impact, search visibility, views, reach, registrations, installs)

Integrated Calendar of Consumer Contacts

Collaborate with various internal teams to build and maintain a comprehensive calendar of all areas that touch MAC customers in APAC. This includes Direct Mail, Advertising, Email, Online Events, Alternative Media activity, Retail Events and Global Communications.

Qualifications

Position requires 5+ years related experience

College/University graduate required

Proven digital experience launching and growing social networking platforms across online and mobile, with a focus on APAC markets

Experience integrating e-Commerce, m-Commerce, and mobile Apps

Experience working with emerging gaming technologies

Knowledgeable of emerging portable devices

Ability to work in a fast paced environment with strong creative focus

Strong Interpersonal, Organizational, Communication and Analytical skills

Experience with Luxury or Lifestyle brands a plus

Fluency in Mandarin (read/write/speak) required, and ability to read/write simplified Chinese strongly desired; ability to read/write Japanese a plus

Fluency in English required

Minimal travel required

EEO

We are an equal opportunity employer.

Estee Lauder - 2 years ago - save job - block
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The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and...