The Assistant Director of Marketing and Public Relations is responsible for initiating, recommending, preparing and approving all public relations information and materials, including PR campaigns, speeches, public service announcements, advertisements, newsletters, promotional and informational materials, news releases and video presentations. This position requires ongoing communication with the members of the College staff and faculty as well as developing and maintaining positive relationships with media representatives and the community at large.
Director of Marketing and Public Relations
What position(s) reports to this position?
Creative Supervisor/Graphics Project Manager
Web Development and Social Media Supervisor
Public Relations Specialist
Job Duties (Position Specific)
(The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.)
Job Duties (Duties Assignment Statement)
Assist the Director with public relations planning, strategy and implementation of related tactics and activities, and manages public relations campaigns and events.
Manage relationships with media representatives, develops and coordinates media and public relations plans.
Supervise staff as assigned
Produce and analyze media reports that measure the college’s publicity efforts and the media value
Coordinate annual media plan.
Assist the Graphics Project Manager by providing copy for various College publications including, but not limited to, class schedules, catalog and student handbook
Write copy for various booklets, brochures, flyers, video projects and speeches
Write and edit content for the college’s Web site
Oversee the production of the College’s in-house electronic newsletter
Write feature articles about students, faculty, and staff and other topics for distribution to selected media and target audiences
Serve as a photographer for various College functions and events
Assist in coordinating the activities and functions of the OCCC Alumni Association.
Write advertising copy for both print and electronic media, and produce or assist in the production of all broadcast and print advertising.
Job Duties (Safety / Policy & Procedures)
Adhere to established safety and health procedures and practices for the purpose of providing injury and illness prevention for self and others.
Abide by the policies and procedures published in the Board Policies, College Policies, and Procedures, which are accessible on the Employee Home Page
Bachelor’s degree in journalism, public relations, or mass communications or related field
Five years full time professional public relations work experience
Required Knowledge, Skills & Abilities
Knowledge of public relations campaigns and integrated marketing strategies
Knowledge of Windows compatible platforms and of word processing and desktop publishing software, including Microsoft Word, PhotoShop, and Adobe InDesign or other publishing software
Photography and videography skills
Excellent verbal and written communication skills
Able to meet strict deadlines
Able to work on multiple tasks
Able to manage projects through to completion
Strong interpersonal skills
Physical Demands/Working Conditions
Able to carry camera equipment to photography location as needed
Master’s Degree in Marketing or Public Relations or related field.
Demonstrated management experience
Professional public relations work experience in an higher education environment
M-F 8a.m. – 5 p.m.
Job Open Date
Job Close Date
Open Until Filled
Jana Legako, Jana Legako
Special Instructions to Applicants
Applicants are to attach the following required documents: cover letter, resume and transcript conferring degree.
Applicants failing to attach the required documents will not be considered for the position.