Search Engine Marketing (SEM) Analyst
Dominion Enterprises - Norfolk, VA

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For Rent Media Solutions, a leading media company offering print and online marketing solutions for apartment renters, property managers and apartment owners, is seeking a Search Engine Marketing Analyst.

We are looking for a self-motivated, results-driven and analytical individual who is passionate about search engine marketing. This person has a keen eye for leveraging opportunities in the search marketplace and can formulate strategies and actionable recommendations to meet client goals. The SEM Analyst will be responsible for overseeing search engine marketing campaigns for the following online brands - ForRent.com, CorporateHousing.com, SeniorOutlook.com and ParaRentar.com

For Rent Media Solutions has been providing marketing solutions in the multi-housing industry for over 28 years. This is a great opportunity to be a part of a continuously growing and well-established organization.

Responsibilities include:
Work directly with search engine account teams and SEM Coordinators in analyzing and overseeing search and content campaigns are meeting traffic, conversion and ROI goals

Spearhead landing page and creative ad testing and analysis and propose search product enhancements for campaigns

Maintain budget and spend allocation for campaigns based on set goals

Implement successful bidding strategies and effective keyword management using a bid management tool

Manage tracking, analysis and high level reporting of campaigns and provide recommendations based on quantitative and qualitative data for improving strategies

Work with cross functional departments and sales offices to align with goals and objectives

Perform regular competitive research analysis

Stay abreast of new tools, trends, and best practices in search marketplace through research and/or industry events and conferences

Dominion Enterprises - 4 years ago - save job - copy to clipboard
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