an account-level sales person focused on growing New Belgium’s business within a specified universe of key accounts in a market. The Beer Ranger job is special at New Belgium because how the job gets done is every bit as important as the results achieved in the marketplace. The Beer Ranger acts as New Belgium’s ambassador of good beer, good cheer and champion of quality assurance in the marketplace and at the distributorship. Their primary area of focus will be working in the Phoenix metropolitan area. The ideal candidate would live in the greater Phoenix area.
Market Development:
Be able to achieve specified account goals as provided by New Belgium manager within key account universe
Be able to achieve and/or maintain New Belgium market standards in entire account universe in order to make New Belgium the craft beer market leader
Spread the Love--develop “preferred supplier status” with all key accounts by handling all reasonable and cost effective brand support needs in account universe and also keeping accounts informed about new happenings at New Belgium
Be thoroughly acquainted with every key decision maker or decision influencer in account universe
Weekly perform one distributor work with, 3+ promos/staff trainings, 5+ new bottle placements, 3+ new draft placements and merchandize 20+ accounts. Visit a minimum of 8+ accounts a day. Strong desire to be in the market for some late nights.
Distributor/Market Knowledge:
Develop “preferred supplier status” at distributor by being recognized as one of the distributor’s best supplier reps based on contribution to the growth and prosperity of New Belgium and distributor’s businesses
Knowledge of who key people are at distributor(s) such as the owner, President/GM, sales manager, supervisors, all sales people, merchandising manager, events coordinator, operations manager, draft manager and receptionist
Develop understanding for how the following get done: point of sale orders, pulling and invoicing of samples, scheduling ride withs, scheduling merchandiser account visits for specialty point of sale and large displays, basic policies for handling distributor bill backs, receiving monthly sales reports, scheduling time at weekly/monthly sales meetings and how sales reps and supervisors are compensated
Know pricing of all New Belgium products plus general pricing of top five craft and import beer competitors in market
Know key people and product lineup of top five local beer companies in market
Develop market profile target lists, etc
Key Skill Set Needed:
Strong knowledge and experience in the local marketplace
High motivation
Strong organizational skills and the ability to work alone
Strong knowledge of the company, its history and it’s product offerings
General knowledge of brewing process and how all New Belgium beers are produced
General knowledge of market share and product offerings of the top five craft and import beer companies in USA plus top four US brewers
Strong communication skills and the ability to master the selling skills process (opening, proposal, probing, objection handling and closing)
Basic computer competence in word and excel and e-mail
Administrative--ability to complete company’s minimal administration requirements on time regularly such as expense reports, monthly recaps, monthly calendar, budget management, daily e-mail responses, weekly call reporting, etc.
Previous beverage industry experience is preferred but not mandatory.
Knowledge of distributor operations, knowing how to work with distributors and understanding how to work with different trade channels (i.e. on-premise, c-store, chain, hotel, etc)
Must have a squeaky clean driving record. Motor vehicle records checks will be performed on candidates
Salary range for this position will be commensurate with experience. All applications must include salary requirements.
To apply:
Please submit a cover letter, resume and salary requirements online
Final date for accepting resumes: August 17, 2012
In addition to producing world class beer, New Belgium Brewing Company offers a generous benefits plan. New Belgium Brewing Company Rangers enjoy: competitive wages and salaries, company car, a benefits package including: life, health, dental insurance, 401(k), participation in the Employee Stock Ownership Plan, and a Profit Sharing plan
New Belgium Brewing Company - 10 months ago
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