This position will be responsible for data mining marketing analytics to develop implementation and optimizations plans for our clients' marketing and business strategies. This position will work closely with clients and internal stakeholders to create and implement measurement and optimization plans that capture appropriate metrics and prove ROI. He/she will be responsible for the development and execution of test plans and analytical approaches that improve the digital experience, enable targeted communications and drive desired consumer behaviors. The analytics manager will be able to translate requirements to technical development teams, and he/she will also be comfortable consulting on solutions with senior-level clients.
Work with account teams, strategists and clients to understand and document business, technical, and reporting requirements, and to develop solutions to ensure success.
Help clients expand their usage of web analytics tools and drive internal client user adoption.
Assist with the selection and implementation of web analytics and online marketing tools.
Provide guidance to agency and client on the implementation and use of A/B and multivariate testing.
Assist with pitches that include analytics consulting projects.
Assist clients with the tracking and enhancement marketing efforts.
Develop analytics tools and services for clients to increase company revenue.
Exhibit a high level of expertise working with multiple data sources (site analytics, media, email, transactional, etc.) to analyze performance of campaigns and marketing efforts and make recommendations for improvements.
Create, review and submit weekly metrics report for overall marketing dashboards. Include metrics definitions, and suggestions for further analysis.
Client weekly/monthly reports delivered via Excel spreadsheets or other tools.
Senior management metrics reports and dashboards
Website behavior and customer experience analysis
Lead creation and completion of multivariate and A/B testing documents.
Documentation relating to existing processes and suggestions for improving processes.
Effective and persuasive presentations (verbal and written) for teams and clients
MicroMass Communications - 21 months ago