Post Date: 10/19/2012
As the Wholesale Product Manager, you will:
Be responsible for the overall business management of our wholesale (production builder; small, medium, and custom builder; general remodeler; specialty dealer) product lines. Provide strategic direction to help grow, develop, and maintain established wholesale product lines. Work cross-functionally to produce new products and define product specifications.
• Responsible for attaining market share, revenue, unit sales, and gross margin targets for wholesale products. Provide a regular profit review of wholesale product line results, with recommendations for improvement.
• Develop a thorough understanding of customer and market needs / trends, and of company capabilities.
• Manage trade-offs and balance conflicting demands to develop solutions that maximize the company’s opportunity vs. competitors.
Responsible for communicating the rationale of product line strategies, positioning, channel needs, financial impact, priorities, and wholesale customer requirements. Develop and implement annual strategic product plan. Create new product development (NPD) objectives, strategies and timelines to maximize market share growth. Conduct an ongoing product rationalization program. Recommend annual pricing strategy, set list prices, and review price concession requests. Conduct analysis of competitive positioning, revenue and profit impact of price changes. Support business improvement initiatives in wholesale product. Develop a monthly forecast update to help set material and capacity planning. Provides sales and product training support to drive revenue and profitability goals of product line. Support brand marketing / marketing services with product knowledge, promotional strategies, and tactics for wholesale product lines. Review content and message of all collateral materials and communications for wholesale products. Ensure the accuracy of product offering, descriptions, pricing, etc. in all company communications.
A successful Wholesale Product Manager will have:
Bachelors Degree in Business, Marketing, or related field. 3-5 years of sales and marketing experience in a consumer durables industry Prior demonstrated success in developing product plans for wholesale channels Prior P & L experience Experience in product development, marketing and promoting products Outstanding communication skills (written, presentation, one on one) Ability to work effectively in a team and process-based environment
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Fortune Brands Home & Security, Inc. - 2 years ago