VP/ Director, Interactive Marketing
Digitas Health - New York, NY

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About Digitas Health

We are the agency that is transforming healthcare marketing.

We work with the world’s leading pharmaceutical, bioscience, and medical device companies to help their brands build lasting relationships with patients, caregivers, and healthcare professionals. We win Webby Awards and were the MM&M 2009 Agency of the Year. Our offices in Philadelphia, New York, Boston and London are frequently recognized as some of best places to work anywhere.

To work here, you must have talent, motivation to spare, and expertise in your craft. Be ready for intense collaboration, tight deadlines and a high-energy environment. You will be pushed to be your best by an outstanding and passionate group of individuals.

Digitas Health is a unit of Digitas, leading global digital marketing and media agency. For more information, please visit www.digitashealth.com or follow us on Twitter @Digitas_Health.


Manage significant Client relationship, or large programs within one larger Client relationship, through the ability to understand Client marketing and business objectives and partner with senior leadership on high-level strategic plans. Monitor Digitas efforts to ensure adherence to strategic plans and objectives. Manage resource allocation profitably. Ensure deliverables meet strategic requirements of the Client, add value to the client, and meet Digitas quality standards.


4 or more years of leadership experience in integrated marketing programs and client relationship management

Bachelor degree required. Master degree preferred.

Strong communication and presentation skills

Strong leadership & people management skills

Strong client management skills

Strong digital marketing campaign execution experience (website development, social media, etc.)

Strong analytic and strategic abilities

Detailed Description

Program Development and Execution

Lead and manage day-to-day client relationship (s), serving as the primary and high level contact to articulate the Digitas Health view on strategy and business philosophies

Sells in new project ideas to client that aligns with their business, customer and brand goals

Manages clients expectations, pushing back when necessary

Proactively solicits feedback from the client on team and relationship with Digitas Health

Supports new business initiatives within your own client and other Digitas Health potential clients

Facilitates and own all legal contracts for your client

Owns and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for your client’s business

Owns financials for the client – steering forecasts, budgets, and investments- resolving any issues with the client, senior leadership or finance when necessary

Oversees all deliverables of the extended internal team to ensure clients expectations are being met – highlight issues to the client when necessary

Keeps GD/SVP on business abreast of any issues with client i.e. missed deadlines, client strategy issues, etc.

Aligns business appropriately with the right staff – ensure the capability mix is correct and that the marketing team is leveled appropriately to deliver i.e. all clients have someone to engage with as needs on a project arise

Incorporates the Delivery Management team on projects when scale and complexity of the work requires their expertise – outline and monitor rules of engagement for Marketing and Delivery team

Ensures team delivers high quality work on strategy, and on time

Develops relationships with the extended team that enhances the teams ability to deliver excellence

Develops case studies on your business


Understands fully the client’s business including: Economic levers, Industry, Organization, Customer needs

Partners on overall strategy for clients business

Develops and delivers strategic client presentations or recommendations or lead strategic discussions

Provides solutions and ideas for clients unique challenges

Identifies key customer insights that drive behavior change – ensure marketing programs consider these insights

Helps architect the customer experience

People Management

Develops people within the team and across capabilities by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunities

Directs Managers or Associate Directors on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis

Establishes and grows relationships across capabilities

For more information, visit www.digitashealth.com


About this company
53 reviews
This company knows the important bits (and bytes) about interactive marketing. Digitas provides digital communications and direct marketing...