Sr. Web Analyst - Google Analytics Premium Balaji Inc. -
Menlo Park, CA
Our Client, a multibillion dollar software provider of business and financial management solutions for small and mid-sized businesses is seeking Sr. Web Analyst – Google Analytics within their Analytics Group.
Location: Menlo Park, CA
Duration: 3 months Contract to Hire
Job Type: Contract to Hire
Requirements:
Create holistic dashboards with data from Google Analytics Premium and other sources for presentation to property partners and others
Test the implementation of GA tracking calls throughout the development lifecycle
Analyze and interpret online and offline data to identify opportunities and trends, and provide actionable recommendations to support site optimization and customer experience improvements
Utilize both quantitative and qualitative data, for example: relating clickstream data and other customer interactions
Make recommendations for optimizing the performance of digital properties and programs
Provide thought leadership on best practices related to web analytics, website measurement, and A/B and multivariate testing.
Talents:
BA/BS degree in Computer Science or other technical degree
At least three years of experience working with standard clickstream analysis tools, particularly Google Analytics Premium
Experience implementing and analyzing site analytics, A/B testing, behavioral targeting and survey tools on high volume web sites
Knowledge of best practices for web data collection and reporting
Strong understanding of the technical differences between data capture methods (page tagging, packet sniffing, log files, etc.) and ability to adjust analysis approaches for each method
Strong Excel skills
SQL experience is preferred to be able to mine and manipulate large data sets
Highly analytical
Ability to define and recommend measurements to support data driven decision making
Good communication skills and a proactive approach to client management;