Sports Media/PR/Broadcasting - Director, Interactive Marketing
Sports and Fitness Employer - New York, NY
Sports Media - Our company is the preeminent luxury fitness company in the U.S. today. Committed to offering a full service wellness experience to maximize life, we offer a totally integrated approach to fitness. With a reputation built on world class programming and an unparalleled member experience, our company has continuously expanded its lifestyle concepts and product categories to offer its discerning members full service spas, healthy gourmet cafes and upscale stylish athletic clothing boutiques. We consistently appear on “best of” lists in magazines and newspapers across the country. Our company operates a unique portfolio of 50+ trophy properties in NYC, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and Washington DC, each architecturally distinct and custom designed to reflect the energy and culture of its neighborhood.

We are a high growth company with plans to design and build 6 to 8 locations per year and explore many new markets nationally and internationally.

POSITION OVERVIEW

This position reports directly to the Chief Marketing Officer at the company’s Manhattan headquarters.

The individual will be responsible for the day-to-day management and execution of our website, delivering sales of our products and services, as well as driving our company's presence on the web leveraging social media such as Facebook, Twitter, Linked-in, etc. S/he will drive the strategic planning and execution of the presentation of products, content and promotions on the website. In addition, the position will drive the strategy and oversee management for all online advertising/lead generation. Being plugged into trends and new technologies on the web are crucial to success in this position.

With the goal of contributing to the success of the organization, the successful candidate must be able to demonstrate:

A history and ability to proactively reach out to people at all levels of the organization to solve critical business needs

The ability to solve sophisticated problems and unique challenges, all in an effort to contribute to the success of the organization

A demonstrated record of a commanding and proactive and leadership style

Able and willing to quickly become passionate and knowledgeable about our business, brand and the products/services we offer

Responsibilities:
KEY RESPONSIBILITIES

Develop content and unique initiatives that enhance the website experience of consumers

Participate in the planning of online promotions, execute company-wide initiatives and create online-only sales driving campaigns

Drive the use of social networking (Facebook, Twitter, Linked-in, etc.) to create community and drive leads and referrals

Development for strategies using iPhone apps, text messaging and other new technologies

Develop strategies to cross-merchandise product lines; work with business owners on seasonal promotions and on-going product support

Own affiliate marketing, paid search, banners, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Google Ad words

Drive online media strategy, media planning/buying and campaign management

Analyze flow of traffic and develop understanding of most valuable placements on the site; maximize those placements for the biggest sales return

Work with Developers, Graphics Designers and external partners to implement web programs

Supervise copywriting/editing and technical requirements for web content

Website optimization and integration of offline and online advertising programs to include direct mail, print ads, and other appropriate media for lead generation

Manage digital marketing budget and develop national, regional, and club level digital marketing plans to built awareness in new markets and stepchange momentum in established markets

Create fast, efficient plans to drive leads in high opportunity clubs

Harness the enthusiasm of our employees and member to create a strong sense of community online and drive referrals

Energize and lead multiple digital agencies to produce fresh, creative ideas

Lead a team of direct reports (currently six people)

Qualifications:
REQUIREMENTS

5-7 years of experience developing and managing online marketing strategies, including online merchandising; preferably for a multi-channel retailer

BA or BS in Communications, Marketing, or related field

Expertise in using Social media (Facebook, Twitter, Linked-in)

Comprehensive understanding of interactive technologies and relationship marketing

Experience translating offline marketing concepts to the online space

Ability to analyze website metrics and product reports; experience with analytical tools [Webtrends; Omniture] preferred

Knowledge of HTML and web design; familiarity with Web 2.0 technologies

Ability to juggle multiple projects, meet deadlines and work well with multiple stakeholders in a cross-functional and information sharing environment

Experience leading a team and managing others

DESIRED QUALITIES

Superior verbal communication skills with ability to interact well in a diverse community and senior management

Project management skills - proven ability to oversee multiple projects with objective of prioritizing and investing time appropriately

Ability to plan ahead and anticipate potential problems upon first evidence

Ability to organize, prioritize and meet deadlines is essential

Team player who understands the importance of the role as a key support function to the operating team and the Company

Ability to work effectively in a team environment but independently as well

Ability and desire to roll up their sleeves and be hands on in an entrepreneurial fast-paced environment

Ability to work under pressure and within short time constraints in a unit driven business environment

Must be able to listen and interpret the requirements of internal customers

LEADERSHIP CHARACTERISITICS

Character

Is a person of high character; is consistent and acts in line with a clear and visible set of values and beliefs; deals and talks straight; is direct and truthful but at the same time is clear on the need to keep confidences.

Dealing with Trouble

Fearlessly takes on all issues, challenges, and people; comfortably confronts and works through conflict; delivers negative feedback and messages without hesitation; thrives in crises and is energized by tough challenges; challenges the status quo.

Focusing on the Bottom Line

Attacks everything with drive and energy with an eye on the bottom line; not afraid to initiate action before all the facts are known; drives to finish everything he/she starts.

Keeping on Point

Can quickly separate the mission-critical from the nice to dos and the trivial; quickly senses what’s the next most useful thing to work on; focuses on the critical few tasks that really add value and puts aside or delays the rest.

Accountability

Sets and communicates guiding goals; measures his/her accomplishments, holds himself/herself accountable, and accepts useful feedback; keeps people informed; embraces provides coaching for today and for the future.

Team Play

Understands role on team as an integral part of getting entire organization to perform at a higher level and to embrace change; negotiates skillfully to achieve a fair outcome or promote common cause; communicates Company vision and is committed to completing what needs to be done.

COMPENSATION

In addition to a competitive salary, bonus and equity in the company, this position will have a free national membership to all of our clubs to reflect our values and health-minded culture.

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