Line of Service: IFS
Industry: Marketing & Sales
State & City: WA-Seattle
Travel Requirements: 21-40%
Position Type: Full Time
Auto req ID: 52316BR-23
Are you interested in the opportunity to work for an industry-leading firm that services clients that include the Fortune 500, and will give you the experience and exposure you need to build your career and personal brand? If you are, then PricewaterhouseCoopers LLP (www.pwc.com/us) is the firm for you. PricewaterhouseCoopers LLP (PwC US) helps clients meet the challenges and opportunities of the US marketplace in the areas of assurance, tax, and advisory. We offer the advantage of being part of a global network of firms combined with detailed knowledge of local, state and US national issues. More than 180,000 people in over 158 countries across the PwC network are committed to deliver quality in assurance, tax and advisory services. People across the PwC network share knowledge, experience and solutions to develop fresh perspectives and deliver practical advice.
At PwC US, you will be part of a learning culture, where teamwork and collaboration are encouraged, excellence is rewarded, and diversity is respected and valued. We offer a flexible career progression model that allows for a variety of challenging opportunities throughout your career. We provide unparalleled coaching, mentoring, and career development programs; global opportunities; and state of the art technology-driven methodologies to help you provide quality service to our clients.
It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.
As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.
Join our Internal Firm Services (IFS) team and help make PwC work even better.
PwC's Marketing and Sales function is a client-focused, high-performing team, which is strategically aligned to the Firm's priorities and passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the Firm.
Our Marketing team is focused on developing and leveraging our deep understanding of marketplace trends and issues to design, implement and measure integrated strategic marketing plans for our industry sectors, Lines of Service, and geographic markets. Our marketing plans help position PwC's brand in our key markets, sectors, client segments, other stakeholders as with the economic buyers, align PwCs presence around key business issues facing our clients and drive demand for our services. Marketing supports the sales process by linking client issues and needs to specific business opportunities and capabilities and contributes to the development of high quality proposal strategies and deliverables.
Marketing is responsible for advising industry, sector and line of service leadership on strategic business issues (i.e., external and internal forces that impact the sector's ability to grow at the expected rate). It includes leading the development of the annual marketing strategy with management of a marketing budget and team.
The Marketing organization will:
- Assess key issues facing our clients and connects them to our products and Services.
- Involve industry specific, regulatory operational and organizational issues our clients face.
- Supervise distribution of industry sector and other business insight and thought leadership and connect those insights to client interactions.
- Drive PwCs Brand and relationships with key economic buyer groups such as CEOs, finance professionals, operations professionals, IT professionals and board members.
- Manage the PwC Brand, for non-economic buyer stakeholders.
- Works across our matrix to make sure integrated marketing plans are created and the impacts of marketing activities are measured. Evaluates the results of marketing activities and, when appropriate, makes changes in marketing plans.
The Line Of Service marketing team will focus on the marketing and sales of one specific PwC Line of Service (LOS): Advisory, Assurance, Private Company Services, Risk Assurance, or Tax. The LOS marketing team delivers marketing strategy and programs that pave way for client teams and sales to build new client relationships, create new opportunities for growth and build the PwC brand in the market segments. Interaction with other LOS, sectors and geographies will also come into play.
Minimum Years of Experience: 8
Minimum Degree Required: Bachelor's degree
Degree(s) Preferred: Bachelor's degree in Marketing or like kind field (e.g., Communications, Public Relations, Advertising).
Demonstrated intimate level knowledge of marketing strategies and programs developed to drive business objectives and provide the overall direction for all marketing activities.
Demonstrated intimate level understanding of competitive positioning leveraged to contribute to the development of messaging and marketing strategies.
In-depth understanding of key business issues our clients are facing and aligns our go-to-market strategy and point-of-view(s) around those issues.
Ability to evaluate, analyze and interpret voice of the customer and market research information from a variety of sources.
Proven ability to leverage writing skills in order to translate complex concepts into easy to understand and compelling messaging.
Proven ability to manage marketing budget, across all programs.
Demonstrated ability to measure and track results of marketing programs and report on Return On Investment (ROI).
Proven ability to overcome internal barriers and resource constraints in order to produce successful program, effectively manage accelerating changes as required in a dynamic market and organization.
Demonstrated ability to share responsibility for driving adherence to risk management protocols.
Proven ability to manage multiple complex marketing programs in one or more business area.
Proven ability to lead the development of marketing tactics across a wide variety of functional areas of marketing.
Ability to work independently to resolve issues, coordinating with leadership or subject matter experts when necessary.
Ability to manage on-going marketing strategy and drives change by collaborating with other marketing and sales professionals.
Ability to manage performance and development of staff through coaching.
Experience with social channels and digital media.
PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax and advisory services to build public trust and enhance value...