Sr. CRM Analyst - Loyalty & Direct Mail
CBI - Payless - Topeka, KS

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Put your Analytical Mind to work. Find Your Fit with the Payless CRM Marketing team!
The CRM Analyst will be directly responsible for the design, execution and measurement of campaigns built to support the Payless Loyalty Program. In addition, this analyst will be the primary owner of the direct mail program strategy, execution and analysis. The position requires 1 + year business experience in marketing, finance, merchandise planning or other applicable industry. Previous experience with analytics in a business environment and advanced skill set in excel needed . If you want to be a part of something big from creation, this role is for you! Payless CRM Marketing team!
will be directly responsible for the design, execution and measurement of campaigns built to support the Payless Loyalty Program. In addition, this analyst will be the primary owner of the direct mail program strategy, execution and analysis. The position requires 1 + year business experience in marketing, finance, merchandise planning or other applicable industry. We are also seeking candidates who have an advanced excel skill set and previous experience with analytics in a business environment. If you want to be a part of something big from creation, this role is for you!

Responsibilities:
Manage the Payless Rewards Loyalty Program
Design the multi-channel contact strategy (frequency and messaging) for loyalty customer segments across all direct marketing mediums
Build the loyalty customer segmentation strategy across all customer groups
Work with retail operations, IT and other partners to manage the Loyalty Program execution
Report key program KPIs and perform other analysis as needed
Plan, design, execute and measure direct marketing campaigns (direct mail, email, mobile and social) that meet or exceed company goals
Build financial pro formas for direct marketing campaigns to accurately project sales, markdowns, cost and profit
Communicate the contact/segmentation strategy and collateral needs to internal and external partners via campaign briefs
Leverage campaign management tool(s) to deploy and track direct marketing campaigns across direct mail, email, SMS and social channels:
Customer Segmentation
Campaign Design
Offer Management
Manage the direct mail program strategy, execution and reporting
Provide campaign execution direction to internal and external vendors
Track and report on campaign performance through both established KPIs and customer metrics as well as ad hoc program analyses
Deliver data-driven customer insights related to increasing sales, profit and customer loyalty
Drive loyalty to Payless brand through customer acquisition, development and retention programs
Increase ROI of direct marketing spend
Ad hoc customer analysis as assigned

Qualifications:Required:
Bachelor's Degree in a related field
Strong, preferably advanced Excel skills
Strong understanding of retail math and financials
Excellent oral and written communication skills
Ability to work well within a team environment and provide leadership as a subject matter expert
Strong PowerPoint skills, proficient with other Microsoft Office tools

Preferred:
CRM/ direct marketing experience in a large, multi-channel retail environment: multi-channel campaign management and execution across direct mail, email, mobile, and social CRM in an established retailer
Experience with customer loyalty programs
Successful experience managing frequent direct mail campaigns: segmentation, targeting , execution and analysis
Proficient with BI reporting tools such as Cognos, Business Objects or MicroStrategy
Proficient with campaign management tools such as Unica, Aprimo, SAS
Payless ShoeSource is an Equal Opportunity Employer
Payless uses e-Verify in its hiring practices to achieve a lawful workforce

CBI - Payless - 18 months ago - save job - block