HealthLeaders Media, a division of HCPro, is a leading multi-platform media company dedicated to meeting the business information needs of healthcare executives and professionals. As an integrated media company, HealthLeaders Media includes HealthLeaders magazine, HealthLeaders Media Online, HealthLeaders Media Rounds, HealthLeaders Media Breakthroughs, the HealthLeaders Media Intelligence Unit, and California HealthFax. HealthLeaders Media is winner of eight 2010 American Society of Business Publication Editors (ASBPE) awards and ten 2010 American Society of Healthcare Publication Editors (ASHPE) awards, including two Golds each for Breakthroughs (Best Digital Magazine) and the Daily News & Analysis (Best e-Newsletter), an ASBPE Gold for Original Research (Industry Survey), as well as ASHPE 2010 Magazine of the Year, Best Online News Section, and Best Regular Department (Service Lines). All entities are available online at www.healthleadersmedia.com.
Reporting to the Marketing Director, the Marketing Copywriter/ Specialist is responsible for a variety of important marketing communication programs for HealthLeaders Media, a division of HCPro. This is an opportunity for a high-energy Marketing Copywriter and creative individual to make a significant contribution to a multi-platform media company dedicated to meeting the business information needs of healthcare executives. The individual will work with the Marketing Director, Editorial Director, and content teams to develop content and product positioning to successfully drive sales and company brand awareness.
Marketing sits between content development and commercialization efforts, ensuring that balance exists between both as we develop and execute growth plans. The position’s focus is as follows:
Convert strategy and marketing goals into compelling copy and promotional material by developing concise and engaging content for a variety of marketing campaigns
Manage, organize, and execute marketing programs including: Email marketing, interactive/web marketing, social media, PR and direct mail
Work in partnership with Marketing Director and editorial/content team to develop content and ensure smooth product development/rollout and audience growth
Drive sales, promote content and grow audience via social media channels.
Analyze ROI on marketing tactics and refine promotional plans on a continuous basis
Work with sales team to improve presentations, collateral and proposals
Improve efficiency and effectiveness of traditional direct marketing efforts such as online marketing, email marketing and list management (including online/offline conversion rates, prospect lists, opt out rates, etc.)
Desired Skills and Experience:
• Excellent marketing copywriting skills and the ability to create concise, compelling marketing copy from complex information
• Proficient in social media strategies and channels
• Computer skills including: email marketing tools and Microsoft Office –HTML skills a plus.
• Self-managed, proactive, and highly organized
• Strong attention to detail and the ability to work in a fast-paced
• Ability to thrive in a collaborative, results-driven team environment, projecting a positive, proactive, can-do attitude
An ability to rapidly adapt to fluid market and product needs
An ability to work cooperatively across numerous functions and stakeholders in a complex, integrated business environment
A consistently creative thinker and problem-solver who drives themselves and others to look beyond standard solutions
A belief in the discipline of project management and the importance of setting and achieving targets
Education: Bachelor's degree in marketing communications, journalism, or business
Minimum 3 years experience in marketing copywriting/communications and strategy
(e-marketing, preferably in healthcare publishing experience a plus).
Computer Skills: Proficient in Microsoft Office, HTML, and Social Media. Experience with email branding & marketing tools such as Silverpop, a plus.
HCPro is an equal opportunity/affirmative action employer; M/F/D/V are especially encouraged to apply.
HCPro.com - 18 months ago
Located in Danvers, MA, HCPro, Inc., www.hcpro.com is a leading provider of integrated information systems, analysis, and work flow...