Marketing and Brand Strategist
Fletcher Allen Health Care - Burlington, VT

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The Marketing and Bran d Strategist is responsible for the development, implementation and evaluation of marketing and branding programs and communications to the organizational, professional and community customers of Fletcher Allen Health Care. The strategist is responsible for the daily management and implementation of the organization’s master and subrands.The individual will be a well-rounded professional operating at the high end of competencies with senior experience in all facets of marketing and branding. Various activities include market research, developing and implementing marketing plans for both online and offline channels, producing marketing communications materials, affiliate and partner brand management, and evaluating the effectiveness of marketing and branding efforts.

Education:

Bachelor's degree in marketing, communications or a related field required.

Experience:

Minimum of 6 + years of related experience in services marketing, preferably in a complex health environment, 4+ years brand management experience and 2+ years affiliate marketing experience required. Demonstrated experience in leading marketing/communications planning and program execution and brand management experience required. Knowledgeable in leading and interpreting market research. Effective and efficient project management skills gained through project/process management, account management, or related capabilities. Strong customer service orientation and ability to work with clients across all levels of the organization. Solid written, oral and presentation skills required. Must be knowledgeable in the development of advertising, direct marketing, collateral and online marketing to both consumer and professional audiences. Advertising agency experience a plus.

When you put the patient first, everything else will follow.

Fletcher Allen Health Care - 21 months ago - save job - block