SEO Program Mgr Apple Online Store, AMR
Apple - Santa Clara Valley, CA

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Drive AMR Apple Online Stores SEO strategy in collaboration with Worldwide SEO Manager and regional SEO leads Be the expert on search engine optimization for AMR Apple Online StoresGenerate, collect, evaluate and prioritize search optimization project candidatesCreate and validate business cases for projectsDocument business requirements, working with stakeholders throughout the AMR organization to factor in their needsBe the business voice for AMR projects, working closely with Worldwide SEO Manager on technology projects.Partner with Publishing and Marcom teams to optimize site components including copy, page title/descriptions, internal links, redirects, canonicals etc. Work within brand guidelines both from a copy and tactical perspective.Set goals, track, forecast, report and evaluate business performance of functionality once implementedBe responsible for reviewing the data regularly and optimizing poor performing listings Create simple and clear documentation on SEO best practices and work with cross functional teams and AMR SEO agency to ensure that new site pages follow proper SEO guidelines with respect to established copy/keyword standards Use ever-increasing SEO knowledge and research to develop and recommend new SEO strategies to management Manage the AMR SEO agency, provide clear goals, and ensure recommendations and deliverables are on brand and to a high standardManage and own AMR SEO reporting and work with agencies to actively manage AMR SEO dashboardsInfluence and guide the social strategy for AOS as it relates to SEO and ensure SEO friendly implementations Apple Online Store is looking for an experienced SEO professional to join our team of search marketers to help shape the future of AMR Apple stores SEO capabilities. The person we seek will have a proven track record in implementing successful SEO strategies with large brand ecommerce stores and driving technology and content projects from a business point of view through the development cycle. The perfect candidate will have at least 4-5 years experience of optimizing ecommerce sites for Google, Yahoo, and Bing.

A complete understanding of search engine trends and search engine algorithms is a must.

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Apple reinvented the mobile phone with its revolutionary iPhone and App Store, defined the future of mobile media and computing devices with...