This position develops the overall strategy and product portfolio approach for categories that are critical components to the overall success of the company. Requires advanced knowledge of company product lines and potential applications. Technical understanding of product and customer requirements. Fully experienced in management techniques and controls, marketing and contract administration. Product lines are complex, unique and critical. Requires in-depth knowledge of the functional area, business strategies, and the company's goals. Directs and controls the activities of multiple functional areas, divisions, product groups, or service areas through subordinates who have overall responsibility of the successful operation of those assigned areas. Supervises: Yes
Principal Skills / Competencies associated with this Title:
• Go-to-Market Strategy and Design
• Market Penetration Strategies
• Product Development Lifecycle
• Product Marketing Design
• Product Marketing Implementation
• Product Marketing Project Management
• Product Marketing Strategy Development
• Product Planning Strategy
Note: Additional skills / competencies may be added to this specific requisition. During the application process, you will be asked to provide your proficiency and experience with all the skills / competencies associated with the requisition.
AT&T - 18 months ago
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