True Action, www.trueaction.com , is a rapidly growing full-service digital & interactive marketing and design agency focused on driving quantifiable consumer actions that result in profitable transactions. We are the leading Performance Marketing agency in North America and serve over 60 clients including many of the world's leading consumer brands. Unlike the vast majority of our competitors, we always strive to share risk and reward with our clients through highly compelling revenue and profit share business models. In short, we are focused on driving measurable results for our clients.
At True Action, we design and deliver highly effective solutions thanks to our deep understanding of strategy, design, performance channels, marketing, technology, user research, analytics, and measurement. True Action’s four North American offices are located in New York, NY, Philadelphia Metro (King of Prussia, PA), San Francisco and Los Angeles, CA. With over 300 marketing professionals, spanning various disciplines and backgrounds, we have become a true force to be reckoned with in the marketing services industry.
True Action is part of GSI Commerce’s Marketing Services division that recently ranked among the Top 11 U.S. Digital Agencies by Advertising Age (ranked as “GSI Interactive Marketing”). GSI Commerce, an eBay company ( http://www.ebayinc.com ), is a leader in global e-commerce services with over 4,500 employees and 500+ clients globally. You can view True Action at www.trueaction.com .
Senior Digital Marketing Analyst
The True Action Analytics and Optimization department is currently seeking a Senior Digital Marketing Analyst. The media/channel and reporting analytics team is the central hub for all online marketing data for over 60 major retailers. The team supports the internal account teams and retail clients by supplying their online marketing information and providing actionable data insights in a timely and accurate manner.
As Senior Digital Marketing Analyst, you will use primary and secondary data sets to draw conclusions and help support the Online Marketing account teams and clients to make sound business decisions. You will use various software tools such as Access, Excel, SQL query, SAS and various web-based applications to generate reports as needed, and be responsible for special projects requiring research, data mining, financial modeling, and database manipulation. In addition, you should have a strong sense of details allowing you to validate reports for the highest level of accuracy and key findings, and you will manage all financial and campaign aspects of digital marketing programs. You will be in charge of leading the reporting, forecasting, channel deep dive, campaign optimization and portfolio/attribution management for entire online marketing program.
Conduct extensive digital marketing reporting and analysis work including multi-channel reporting, media mix modeling and forecasting, cross-channel campaign and promotion analyses, gap/variance analyses on all the major marketing KPIs.
Provide competitive research and industry benchmark analyses to identify the business opportunities.
Support marketing channel leads to deep dive each channel to answer business questions and identify opportunities.
Support marketing directors to improve the channel operating efficiency, provide attribution insights and optimize media spend.
Lead and enhance weekly reporting and quarterly forecasting process by partnering channel leads and provide business insights and recommendations.
Work closely with the customer and the web analytics groups on cross-functional initiatives in pulling and providing relevant data to generate customer-focused viewpoints.
Lead and enhance weekly reporting and quarterly forecasting process by collaborating with channel leads and provide business insights and recommendations.
Develop and maintain strong working relationships with various marketing channel owners.
Bachelors Degree Required
The world’s leading e-commerce company, eBay Inc. brings together a family of brands that connect communities. Built on commerce,...