Customer Campaign Intern - Boston, MA
Liberty Mutual - Boston, MA

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Liberty Mutual's internship program gives you the chance to work on a variety of critical business assignments, test your skills, use your academic knowledge and match your interests to a real job.

As a

Customer Campaign Intern

you will develops the knowledge, skills and capabilities needed to support various functions in the marketing and communications organization, such as marketing communications, internal communications, direct marketing, and email marketing. Under close supervision, supports the preparation of marketing & communications materials that support business objectives. Learns to utilize marketing databases to update, extract and analyze data. Supports planning, production and analytics of direct marketing or interactive marketing campaigns.

The Company's internship program is intended to provide students the opportunity to practice business skills learned in school while gaining work experience.

Upon completion of a successful internship, there is opportunity to be considered for a full time position within the company and/or one of Liberty’s development programs.



Assists with the execution of various tasks related to internal and external communications programs that use a variety of media including direct mail, brochures, and email. Communications programs may include advertising, sales support, internal communications, company meetings and events and public relations initiatives.

Assists in the planning and production of direct marketing and email campaigns, including quality assurance

Assists in channel reporting for campaigns

Learns how to collect data across databases to mine targeted customers for select campaigns.

Learns to test and analyze data to ensure accuracy of data internal mining and vendor conversion of

campaign data prior to launch

Learns to collect, analyze and report early campaign engagement data

in support of campaign optimization

Learns about the production of marketing communications materials and internal communications content that support marketing plans and strategies, following guidelines regarding the Liberty Mutual corporate brand image and maintaining consistency with communication standards.

Updates electronic campaign library on monthly basis with update to date creative and campaign results.

Processes Invoices and Manages Customer Mail Box

This is your chance to explore Liberty Mutual as a potential employer. We will provide you with a meaningful experience along with the management support, tools and resources you need to be successful. An online community of hundreds of interns will provide a collegial environment to help with your transition from school to work. You’ll have the opportunity to participate in educational and social programs that will accelerate your development, and you may qualify for scholarships that will help with tuition costs.

Possess strong organization and customer service skills as well as ability to work in a team setting

Strong interpersonal skills to build rapport with prospective and existing customers/agents

Effective analytical skills to gather information, analyze facts, and draw conclusions

Proficient in Microsoft Office Suite (Word, PowerPoint, Excel) required

Detailed oriented, pro-active work style

Undergraduate working towards a Bachelor’s degree

Minimum 3.0 cumulative GPA. Additional requirements might apply.

Internship are full-time – starting May/June 2013 through August/September 2013 based on school schedule

We believe strongly that commercial success can be achieved in a manner consistent with principles and ideals that bind us together as one company, that set us apart from our competitors, and that in the end will allow us to say we have succeeded commercially by doing the right thing the right way.

We believe that the Company's success is inextricably linked to our employees' satisfaction and success: satisfaction that they work for an industry leader committed to improving safety, satisfaction that they work for a company that does the right thing, and satisfaction that the company will reward them for their contributions and provide opportunities for personal growth and success.

We believe our employees take pride in knowing that they help people live safer more secure lives every day.

Responsibility. What's your policy?


Marketing & Communications

Primary Location




Salary (Pay Basis)





Day Job

Education Level

Bachelor's Degree (±16 years)



Liberty Mutual - 17 months ago - save job - block
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About this company
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At Liberty Mutual Insurance, doing the right thing is essential to all that we do. Our commitment to building and sustaining a talented and...