EMOB - Marketing Manager
BarclayCard - Wilmington, DE

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Position Summary:
The EMOB Manager will be responsible for developing and managing EMOB marketing campaigns across multiple channels to increase activation and engagement.

Essential Functions:
Manage EMOB marketing campaigns across multiple channels; including direct mail, email, website, phone, statement and SMS.
Ability to work cross functionally with Marketing Analysis and Segment Marketing to develop and execute strategies that will profitably engage customers.
Focus on developing new capabilities and programs to increase customer activation and profitability during the EMOB life cycle.
Analyze test results and the competitive environment to ensure optimal campaign performance.
Create and execute population targeting and testing strategies.
Coordinate program execution with operations and technology departments and external vendors.

Other Responsibilities:
Manage marketing program budget
Work with advertising agencies to develop copy and creative
Assist with process documentation and reporting as needed
Performs other work related duties as assigned

Education, Experience, And Skills Required:
Bachelor¿s degree
5-10 years of financial services direct marketing experience
Excellent project management abilities, i.e. capable of handling varied responsibilities and driving success with limited resources
Demonstrated ability to manage multiple projects simultaneously and successfully
Strong analytical skills needed to understand key P&L drivers and meet/exceed objectives
Extremely detail oriented
Superior written and verbal communication skills
Ability to work well with individuals throughout all levels of the organization
Proficient in Microsoft Word, Excel, and PowerPoint

How To Apply

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How To Apply

Please click the Apply Now button below to apply. Using our online system, you'll be able to view current job openings, create an online profile, and apply for positions that match your qualifications. Once you've created your online profile, you can return to the site at any time to check the status, update your profile, or apply for additional job openings by using the same profile. Our job database is updated every day.

As part of the application process, you will be required to provide us with a valid e-mail address. If you do not currently have a valid e-mail address, free e-mail services are available at http://mail.yahoo.com or http://www.hotmail.com. We do not endorse or recommend the use of any particular service. Please review and understand the provider's terms and conditions for having an account as well as its privacy policy before registering for any service.

About this company
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Raising the bar for global finance, Barclays owns one of Europe's largest banks, a top market-making investment bank, the top UK credit...