Digital Marketing Manager
Publix Super Markets - Lakeland, FL

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About Publix:

Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States. Publix and our associates excel in community involvement, volunteerism and a commitment to our market areas and beyond. Publix's commitment to diversity has contributed to our success in being a great place to work and shop

Position Description:

Position Description

Responsible for effective implementation of marketing content within all digital channels
through partnering with internal departments and outside suppliers to lead digital campaigns or projects and meet established deadlines.
Responsible for serving as the Marketing digital channel project development and implementation subject matter expert.
Responsible for effective management of established digital channel executional budgets
Responsible for promoting digital marketing through participation in department educational training and self-education opportunities
Responsible for dedicating time to marketing innovation and quality improvement.
Responsible for managing special Marketing Communications related assignments, which can include but are not limited to:
1# Project management, executing reporting and presenting results to executive leadership.
2# Directing outside agencies and collaborating with internal associates.
Establishing KPIs during campaign planning, monitoring, and adjusting digital channel messaging to meet goals.

Required Qualifications:

Bachelors in Marketing, Advertising, Technology or Communications; or equivalent experience
A minimum of four years of digital channel execution experience in Marketing or Advertising.
Strong understanding of digital applications/ platforms #examples: mobile, web, tablet and social)
Knowledge of all current and future trends in digital marketing and communications platforms and applications
Knowledge of digital and social media analytics #Example: web analytics platforms, such as Google Analytics, Urchin)
Familiar with budgetary management, metrics and reporting
Knowledge of digital design, programming, e-commerce and web development practices
Knowledge of content management and ecommerce systems
Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
Knowledge of Marketing project workflow process and digital process lifecycle
Astute attention to detail and accuracy
Ability to demonstrate leadership skills
Team player attitude
Possess analytical skills, negotiation Skills and ability to be persuasive
Ability to handle multiple priorities while ensuring a high degree of accuracy
Passion for delivering great work and meaningful results
Excellent verbal, written and presentation communication skills
Willingness to travel up to a week at a time with overnight stays
Willingness to work late hours, during weekends, or at home
Willingness to display personal and professional integrity throughout all aspects of the job

Preferred Qualifications:

Masters degree in Marketing or Advertising
At least six years of digital channel execution experience in Marketing or Advertising

Additional Information:

Please be sure to monitor your email daily for communications you may receive during the recruiting and selection process for this position.

Once your application has been successfully submitted you will receive a confirmation email.

Mashable.com - 7 months ago - save job - block
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