Search Engine/Internet Marketing Specialist (SEO/SEM/PPC)
Horizon Marketing Group - Glastonbury, CT

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Description:
Our rapidly expanding SEM division is looking to hire a sharp
Search Engine and Internet Marketing Specialist. This position
is a great opportunity for someone with a passion for the Internet,
SEO/SEM and marketing.

Experience should include 2-5 years of optimizing websites and
search terms for organic search, as well as setting up, maintaining,
and optimizing high-volume paid search campaigns. Strong analytical
and computer skills are required. This is not a technical position
but the candidate should be very web savvy.

Key Responsibilities Include:
Oversight of strategic Search Engine Marketing (SEM) initiatives
on Google,Yahoo, MSN and other second tier search engines
Setting up, maintaining, and optimizing high-volume paid search
campaigns as well Organic Search Optimization (SEM, SEO, PPC)
Managing media relationships, which includes contract negotiations,
creative development and delivery, implementation, and ROI analysis
Providing analytic support to optimize PPC and other media campaign
profitability
Helping with landing page optimization
Tracking expenditures vs. budget, maintaining ROI projections,
and assisting with creative development
Generating reports for senior management
Working with Accounting for general invoicing and tracking of
media expenditures

Requirements:
2+ Years experience in Search Engine Marketing (SEM), particularly
with Google & Yahoo
Web-savvy and proficient in Microsoft Office applications, particularly
Excel
Strong organizational skills as well as analytic
Ability to translate analysis into useful managerial reports
Be comfortable multi-tasking
A can-do attitude and very strong initiative
Superior interpersonal communication skills
Experience with the following programs: Web Position Gold, WordTracker,
Google Analytics

Position is located in Connecticut.

Click here to complete our Application form .

Or for more information send inquiries to:
employment@horizonmarketing.com

Horizon Marketing Group, Inc.

PO Box 1468

Glastonbury, CT 06033

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