Life Extension - Fort Lauderdale, FL

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Responsible for concept and copy for both digital and offline channels, including emails, web, PPC, product directory, direct mail (postcards, letters, inserts, mailers), sales collateral, ads, press releases, etc. Requires a passionate writer of sales copy, who can influence prospective B2B and B2C customers of the benefits of vitamins, supplements and alternative medicine.

Core Duties and Responsibilities:

Develops engaging Direct Mail, Print, Collateral, Web, Email, Social Media, SEO copy and content that drives measurable results

Creates online-offline synergies by aligning concept, copy, and brand voice across all channels

Works closely with Design Staff, Marketing Project Managers, Digital Team, Product Development, Magazine, Legal and other business units as part of the information gathering and approval process

Writes and edits informational content and product copy for website, including product/ category descriptions, landing pages, headlines, FAQs and company information

Translates marketing lifecycle strategy and new initiatives into copy that boosts response from our Prospecting, Retention and “Win Back” efforts

Produces a large, diverse volume of work without sacrificing quality, creativity, or consistency

Additional duties as assigned

Position Requirements:

Bachelor’s degree in English, Communications, Journalism or related field

A background in Alternative Medicines/ Supplements/ Vitamins preferred

Experience writing DSHEA-compliant copy and familiarity with structure/function claims is a plus

5-7 years’ experience in writing B2B and B2C general and direct response advertising for online/ offline media/ channels — must possess solid working knowledge of such media/ channels

Significant experience in a fast-paced, deadline-driven environment

Must be creative, yet have precise attention to detail

Must have a solid online portfolio showcasing a wide variety of work

Able to translate technical information from internal subject matter experts into clear and compelling messaging that resonates with target audience

Able to do research online and via extensive in-house information resources

Must be a team-player with excellent interpersonal skills

Excellent time management skills and persuasive, articulate communicator

Flexible, responsive to constructive criticism, and strong working knowledge of MS Office

Life Extension - 14 months ago - save job - copy to clipboard
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