The Database Coordinator will coordinate all aspects of mass-marketing to unassigned accounts within the region with the goal of providing warm leads to sales teams. Will be responsible for management and growth of database and partners with team members to effectively market to the database. Utilizes technical knowledge to maximize the capability of Salesforce.com and marketing tools.
Essential Job Functions
o Manage, segment, and scrub mass-marketing database in Salesforce.com with a specific focus on accuracy.
o Work closely with the Database Manager to develop suggestions for improvement to database and email marketing and execute those ideas.
o Share best practices in database management and email marketing with sales team.
o Act as the region expert on Salesforce.com and partner with corporate Salesforce.com resources to continually improve the tool.
Requirements This position requires a BA/BS in Marketing or related field plus a minimum of 3+ years database management. Proficiency in MS Office, Salesforce.com and an email platform is required. Ability and commitment to interdependent team work and strong verbal and written communications skills are essential. Skill in Adobe Creative Suite and some coding experience is preferred.
Visit our website at www.franklincovey.com for more information regarding our organization.
FranklinCovey - 21 months ago
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