Advertising Coordinator\Producer
AutoNation 144 reviews - Fort Lauderdale, FL

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  • Coordinate & Produce AutoNation’s Corporate & Regional advertising and marketing campaigns including (but not limited to) print, radio, TV, online, POP/collateral, and content with RMD, Advertising Specialist, stores, ad agency… utilizing AutoNation’s web-based marketing technology platforms.
Organizational Relationships:
Interactions include AN Corporate Marketing Dept., Regional Operations and HR, Corporate Communications and Legal to help coordinate select Corporate, Regional (on behalf of Markets or Stores) Advertising & Marketing efforts. Interaction also includes regional and store associates, ad agency and marketing vendors to build advertising and marketing elements for select media platforms.

Job Responsibilities:
  • Work with Corporate Marketing, Regional Marketing Director(s), Advertising Specialist and Ad Agency/Marketing Partners to create a comprehensive Retail Advertising and Merchandising strategy for the select AutoNation stores.
  • Manage and Implement production of brand and retail advertising campaigns (across multiple types of media channels) through a web-based marketing technology platform.
  • Work with Advertising Specialist and field/store teams to implement merchandising strategy for stores and facilitate the collection of merchandising offers and content/copy for advertising.
  • Facilitate all job openings and managements of projects within the web-based marketing technology platform and any retail broadcast advertising projects at the ad agency.
  • Strategize with Corporate Marketing, RMD(s) and Advertising Specialist on marketing and advertising campaigns across all forms of media.
  • Insure all advertising deadlines are being met and all advertising meets with AutoNation, manufacturer brand guidelines and legal requirements.
  • Assist in the promotion of AutoNation and its local market brands, internally & externally. Assist other Teams with marketing and advertising plans and presentations.
  • Work direct with web-based Technology Platform Partner and Concierge to be sure all advertising components are up-to-date and uploaded into the system.
  • Assist Corporate Marketing, RMD and Advertising Specialist with management of advertising budgets and spend.
  • Upload and manage media plans and schedules and insert into the web-based technology platform.
  • Assist stores in ordering and placement of all advertising materials, POP, collateral and store displays through the web-based marketing technology platform.
Qualifications and Attributes Required:
  • BA or BS College Degree (minimum) in advertising, communications, marketing, or related discipline
  • 1-3+ years Account Executive /Ad Agency experience in auto retail or related field (preferred)
  • 1-3 years experience working with product marketing (using traditional or online marketing channels)
  • Microsoft Office, including Excel, Word, PowerPoint and Outlook
  • Excellent project management skills (1-3 years experience managing projects under strict deadlines)
  • Outstanding written communication skills
  • Ability to create great working relationships with all levels within the company and across multiple disciplines
  • Willingness to travel to any of the AutoNation Regions or Markets.

About this company
144 reviews
When America needs a car or truck, they call on AutoNation. With over 8 million happy customers and counting, AutoNation is America’s...