Online Channel Senior Product Manager
BB&T Human Systems - Raleigh, NC

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Digital Channel Business Banking Sr. Product Manager

Seeking a Senior Product Manager who will be responsible for defining revenue-generating feature functionality and product enhancements for Small Business Online. The Sr. Product Manager will also need to consider and pursue cross-channel integration, focusing prominently on the mobile application and website. Responsible for managing the entire product life cycle from planning to execution to ongoing management post launch. The ideal candidate will have a proven track record of successfully leading the conceptualization, design, development, launch and ongoing support of world-class online or mobile products for small business/treasury clients or similar professional experience.

Job Title: Online Channel Senior Product Manager

Job Class: 320115

Reports To: Online Channel Development Manager

Primary Purpose:

Develop product/channel strategy and roadmap to facilitate delivery of a quality online/mobile client experience ensuring that the client (internal/external) can independently achieve their objectives. Lead a cross-functional Product Development team ensuring that assigned products meet customer demands, are positioned optimally to drive revenue, minimize operating expense, remain competitive and are delivered within acceptable timelines and quality standards. Responsible for all strategic and tactical aspects of product optimization, management, support, marketing and profitability.

Essential Duties and Responsibilities:

Following is a summary of the essential functions for this job. Other Duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

1. Develop and implement product strategy and roadmap for new and existing products to include: overall strategy, product positioning, creating the value proposition and identifying target markets

2. Provide tactical plans and guidance in support of product strategy (product lifecycle management) for existing and new products or features.

3. Analyze/evaluate industry trends, competitive environment and new product features/functionality/application to improve client experience and product quality in the Online/Mobile space.

4. Understand, anticipate, and document client needs for assigned product/channel.

5. Provide product support for internal lines of business and aligned projects.

6. Identify and mitigate risk for existing and potential products

7. Work with cross-functional, cross-business teams to ensure successful product delivery, regular communication with stakeholders, and ongoing relationship management

Required Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Bachelor’s or advanced degree in business, marketing or equivalent education and related training

2. Strong knowledge of mobile industry – technology, trends, user-behaviors. Focus on financial services would be great, but other industry expertise is also welcome

3. Ten or more years of work experience as a member of a team responsible for setting strategic direction, product management, sales or industry analysis

4. Strong leadership skills, ability to interact with senior management and clients

5. Superior verbal and written communication skills to create product documentation and communicate across various teams

6. Strong influencing, negotiating and conflict management skills

7. Visionary in terms of fully advancing concepts to implementation and growth stages

8. Ability to utilize Microsoft applications, including Outlook, Word, Excel, Access and PowerPoint

9. Ability to travel as needed, occasionally overnight

10. Ability to manage others directly or indirectly

11. Online Marketing and technical expertise

Desired Skills:

1. Master of Business Administration or equivalent

2. Product Management certifications

BB&T Human Systems - 19 months ago - save job - block
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BB&T Corporation (BB&T) is a financial holding company. The Company conducts its business operations primarily through its...