Associate Director of Strategy
(**MUST HAVE EXPERIENCE WORKING ON BEAUTY ACCOUNTS**)
The following are the responsibilities and duties of the Associate Director of Strategy. This is not an all-inclusive list and will vary by account assignment.
Role The Associate Director of Strategy’s role is to provide the media leadership on a client’s business. This involves having a sense for general media principles and applying them to clients business. A successful Associate Director of Strategy must be an effective communicator and possess the ability to both work and lead a group in a team environment.
Responsible for communicating with management on account and group status
Responsible for facilitating each team member’s development
Manage solid client relationships
Supervise development, implementation and maintenance of media plans
Ensure that the client and client team have a sophisticated understanding of media
Manage the flow of client media-related issues. Create solutions and resolve problems
Interview applicants for junior-level positions
Insights – Integrate Checkmate strategic planning philosophy into communication plan development – Seek opportunities to explore the Checkmate process and train staff in its use – Develop planning objectives and strategies that coincide with the client’s marketing direction – Challenge the team to discover and articulate insights (not just facts) – Continually seek a consumer-centric view in all strategic thinking
Ideas – Manage implementation of integrating offerings and tools – Identify opportunities for cross-platform deals, when appropriate – Provide point-of-view on various media in the marketplace – Develop creative, innovative approaches to strategically reaching the target consumer – Analyze competitive activity in the marketplace
Results – Sell media plans to clients – Assess media performance to determine the extent to which the original objectives and strategies were met
Maintenance: Handle any client requests – i.e. plan changes, budget changes, provide marketplace information
Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
Keep abreast of industry trends (trade press, seminars, current events, etc.) that may impact a client’s business
Thorough knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
Thorough knowledge of the dynamics of media. How each media element performs alone, how they perform together and how they are constantly changing
A solid understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
An understanding of the client’s industry and environment within which he operates
Skills/Abilities Leadership – Ability to train and inspire team
Teamwork – Ability to foster a strong, cohesive working team
Technical Skills – Ability to understand media data sources in terms of what is measured, the method, and information reported – Thorough knowledge of the principles of marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements
Problem Solving – Ability to use alternative analytical approaches to solve media problems – Ability to think in a non-linear fashion – Ability to effectively handle personnel issues
Verbal/Written Communication Skills – Ability to write clearly and concisely and present orally in an articulate and confident manner – Ability to effectively and comfortably communicate and interact with clients and effectively negotiate on the client’s behalf – Ability to articulate objectives, opportunities and techniques
We are an Equal Opportunity employer.
To apply, please visit the OMD career site here .
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