Category and Shopper Development Manager
Reckitt Benckiser - Parsippany, NJ

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NEW000LS

Description

Join Reckitt Benckiser and you’ll join a global CPG powerhouse, whose Powerbrands hold No. 1 positions in seven worldwide market categories. We’ve built our success on a quick-thinking, fast-acting culture, so you can look forward to a role that will have real impact on a business that continues to outpace the global markets.

The primary objective of the Category and Shopper Development Manager is to initiate, develop, synthesize, and translate all available shopper data, research and insights to support the activation of in-store category growth platforms. In addition, position RB as the in store shopper solution provider.

Working in partnership with Trade Marketing, Category Management, Sales, Marketing and Research, the position holder is directly responsible for the full development of the national shopper research roadmap in their respective categories in the support and development of category growth platforms and in-store communication. They will work in partnership with Customer Category Management in the development of all customer specific research, translating all research to insights, and insights to activation. All work will be focused against supporting and informing the GSM and LSM, 4Ps and NPD, with a primary focus against placement and presence.

Responsibilities:
Own the development and management of the annual Shopper Research Learning Plan

Align all key stakeholders (PO1 Team, CCM Teams, Sales Teams) to Shopper and Category Research Plans

Assist Trade Marketing with the development differentiated category growth platforms

Develop in-store communication plans through the analysis of all available data and insights

Synthesize all available data sources (Global/Local) in the development of Shopper Playbooks and profiles

Identify all critical knowledge gaps and develop plan to address and prioritize

Work with CCM Teams in the mining of available shopper loyalty data to develop predictive shopper behavior capability

Develop the Shopper Path to Purchase for their respective category

Be the in-store communication experts

Develop the in-store shopper communication (education) hierarchy and language for the category

Validate in-store category growth and communication platforms

Partner with Customer Category Management teams in development of customer specific research and in-store platform development

Be an authoritative voice on the shopper to the commercial organization

Represent the Category Development/Management Teams as part of the PO1 Teams

Liaise with Market Research and agencies to determine appropriate methodologies

Manage direct relationship with shopper research vendors (ex. Harris Interactive)

Assist in the development of LSMs and 4Ps through an understanding of customers, categories, consumers and shoppers to maximize growth and profitability

Work with CCM Teams to customize 4P strategies and plans to align with and support the retailers shopper and category strategy

Effectively negotiate mutually beneficial solutions with various stakeholders and influence key decision-makers to improve in-store presence & shopper conversion

Contribute to NPD meetings by representing the shopper’s viewpoint to improve the effectiveness and applicability of the final go to market strategy

Understand and consider the impact of own decisions and independent action within other RB units and wider business

Key Challenges:
Quickly gaining recognition as the shopper and category expert

Quickly gaining recognition as the in-store communication expert

Impacting GSM/LSM and 4P strategies

Consistent commercial alignment

Qualifications

:

  • 4-year college degree
  • 5+years experience in successfully leading the development of shopper and in-store category growth platforms on a national, channel, and customer level
  • Proven track record of influencing within cross-functional relationships with key decision makers.
  • Proven ability to develop strong long term client/customer relationships
  • Proven analytical skills & ability to successfully integrate different streams of information into sound proposition, inclusive of customer specific data including dunnhumby, Extra Care, GRM, etc.
  • Strong working knowledge of Syndicated Data (IRI, Panel Data, Shopper Sight)
  • Strong oral, written communication, and presentation skills
  • Computer proficient (Microsoft Office, Nielsen/IRI)
  • Highly proactive with strong time management & organizational skills
  • Proven political understanding & resilience demonstrating the ability to operate on their own with demanding customers
Expect responsibility. Expect challenges. Above all, expect rewards. And expect them all much sooner than you would anywhere else. Apply now and see just how much responsibility you’ll enjoy.

FURTHER INSTRUCTIONS

Interested candidates must apply online at Reckitt Benckiser’s website at

www.rb.com/careers

in order to be considered.

Reckitt Benckiser - 17 months ago - save job - block
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