Media Planner-FIAT
Universal McCann - Birmingham, MI

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Overview :
Universal McCann is a worldwide leader in advertising communications, specializing in Media Planning and Buying services. We are dedicated to delivering sustainable communication solutions through engagement, innovation and creativity.

Being a Media Planner at UM will require completion of all day-to-day tasks for active client accounts. The writing of POVs and media objectives using traditional and digital media planning strategies will be required by the chosen candidate. We are seeking individuals who are proactive, curious and willing to make suggestions on the media process prior to being asked, as well as handling the implementation and stewardship on assigned accounts and projects.

Responsibilities :
Responsible for assisting the AMD and Supervisor in development of strategic media plans for client, including traditional and digital media strategies
Develops media objectives, strategies, and overall plan direction
Oversee the error-free implementation of media plans
Provides analysis, supportive rationale and recommendations for all media plans
Writes POVs, memos and portions of media plans
Prepares & delivers client communications & presentations if necessary
Provides appropriate direction and supervision to Media Associates
Utilizes working knowledge of media research and application to media planning/buying
Maintains the upkeep of budgets and records for all assigned accounts
Timely completion of projects as assigned
Maintains a positive working relationship with other internal groups as well the media partner community
Seeks out information to remain current on media trends

Qualifications :
Bachelor's degree or equivalent preferred
One to two years experience in media planning across two business categories with some experience in digital media planning
Knowledge of media planning skills and tools, research sources, etc.
Experience in automotive media planning highly sought
Effective writing and presentation skills required
Some client interaction/experience
Ability to effectively manage multiple projects simultaneously

It is the Policy of Universal McCann, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local law.

Universal McCann - 3 years ago - save job - block
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Subsidiaries of this company come between brands and the general public. The Interpublic Group of Companies is one of the world's...