Digital Marketing Specialist
Summit Business Media - Denver, CO

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JOB SUMMARY

The Digital Marketing Specialist will work closely with the Brand Marketing to implement, manage and optimize marketing campaigns designed to promote the value props of Summit Business Media and its in-house brands. This person will be responsible for maintaining the customer relationship database. This position will also work closely with Audience Development to implement, manage and optimize marketing campaigns designed to retain and grow the subscriber bases for our print & digital magazines.

ESSENTIAL JOB FUNCTIONS

Brand Marketing:
Grow client/prospect opt-in lists

Managing touch-points and email promotions, template optimization, A/B testing of promotions (emails and landing pages)

Manage client/prospect email promotions

Scheduling and coordinating materials for emails

Building HTML emails and email templates using Dreamweaver

Acts as an in-house email design and html expert

Report on success and suggest improvements for email campaigns

Audience Development:
Manage email campaigns to re-qualify magazine subscribers, gain new subscribers, and announce digital editions and increase engagement with them

Template optimization, A/B testing of promotions

Writing targeted copy for promotional emails

Building HTML emails and email templates using Dreamweaver

Report on success and suggest improvements for email campaigns

Work with production and purchasing departments to create printed renewal tip-ons, tradeshow subscription flyers and other pieces as needed

For Both:
Email Deployment and List Management

Deploying emails and assisting with segmentation and list management (knowledge of Marketo a plus)

Help develop and implement email deployment and list management best practices

Ensure CAN-SPAM compliance in internal marketing emails across the enterprise

Industry knowledge

Stay up-to-date on the latest trends in e-marketing and develop “Point of View” (POV) documents on new trends or special opportunities to present to business units

Participate in e-marketing team discussions to refine online marketing strategies

JOB REQUIREMENTS

Bachelor’s degree required, preferably in marketing or other business-related discipline

1-2 years of email marketing experience

Knowledge of email best practices

Working knowledge of HTML, Dreamweaver, MS Office

Self-starter with proven record of completing work independently within established deadlines

Exceptional organizational skills, detail-oriented

Strong writing and problem-solving ability

Effective interpersonal skills and positive attitude

PREFERRED QUALIFICATIONS

Working knowledge of Marketo and/or Salesforce is a plus

Photoshop experience a plus

Experience with email deployment software and analytics programs a plus

COMPENTENCIES

Initiative

Awareness to details

Analytical skills

Communication

Teamwork

Time Management

Flexibility

Summit Professional Networks - 2 years ago - save job - copy to clipboard
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