Working in the Marketing department, and reporting to the Director, Program Strategy, this position has ownership of the preparation of copy for our Academic Partner brands and programs. The Copywriter is responsible for ensuring that industry best practices are implemented to protect the brand and reputation of our institutional partners. In developing language and materials that are consistent with current U.S. standards the expectation is that proper, grammatically correct and powerful writing be produced that drives prospective student response. The Copywriter must bring attention to detail, timely delivery and the ability to build relationships.
Copywriting: Developing original content for email, brochure, website, directory, newsletter, press release, print ad, posters, conferences/trade shows, flyer and other direct response marketing materials
Copyediting: Reviewing Marketing, Media or Client developed content for to ensure brand consistency/standards are met, formatting is aligned to specifications, copy is grammatically correct and that materials are relevant to the audience
All projects handled by the Copywriter are of strategic importance to the Marketing department and are passed directly to the client. Accurate, detailed, and on time delivery of all materials is mandatory. The ability to meet deadlines and work closely with other team members inside or outside of the office is a key area of responsibility.
Highly effective collaboration with all internal and external team members in developing creative pieces.
A bachelor's degree in Journalism, English, Public Relations, Communications or related field is preferred.
A minimum of five years of copywriting experience
5+ years of direct response copywriting experience — samples required.
Experience writing for both web and print formats
Strong experience copywriting and testing for online communications – online solicitation and email experience
An understanding of higher education market
A creative, simplified and user-friendly approach to producing content
Strong organizational and communication skills. Great attention to detail
Able to juggle multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive attitude
Strong technical writing skills, particularly as it relates to research, reporting and analysis
Ability to establish and maintain deep relationships with colleagues
An observant and inquisitive approach to people and their environment
An insight into human behavior and what motivates people
Creativity and originality
Able to pick out relevant facts and to dramatize them
Ability to take ideas from concept to execution in a deadline-driven environment
Ability to transform raw statistical data into a compelling story
Able to write clearly
Ability to focus/concentrate and work under pressure
Ensuring current industry best practices are implemented
Familiarity with numerous writing styles (APA, AP) for U.S. markets
The ability to prioritize and multi-task in a fast-paced, deadline driven environment
The ability to be a self-starter with strong communication, interpersonal and collaborative relationship building skills
A mature, professional and accountable attitude
Well developed time management and organizational skills
This position has no supervisory responsibilities.
EmbanetCompass - 21 months ago
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