Copywriter
EmbanetCompass - Orlando, FL

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Working in the Marketing department, and reporting to the Director, Program Strategy, this position has ownership of the preparation of copy for our Academic Partner brands and programs. The Copywriter is responsible for ensuring that industry best practices are implemented to protect the brand and reputation of our institutional partners. In developing language and materials that are consistent with current U.S. standards the expectation is that proper, grammatically correct and powerful writing be produced that drives prospective student response. The Copywriter must bring attention to detail, timely delivery and the ability to build relationships.

Responsibilities

Copywriting: Developing original content for email, brochure, website, directory, newsletter, press release, print ad, posters, conferences/trade shows, flyer and other direct response marketing materials

Copyediting: Reviewing Marketing, Media or Client developed content for to ensure brand consistency/standards are met, formatting is aligned to specifications, copy is grammatically correct and that materials are relevant to the audience

All projects handled by the Copywriter are of strategic importance to the Marketing department and are passed directly to the client. Accurate, detailed, and on time delivery of all materials is mandatory. The ability to meet deadlines and work closely with other team members inside or outside of the office is a key area of responsibility.

Highly effective collaboration with all internal and external team members in developing creative pieces.

Qualifications

A bachelor's degree in Journalism, English, Public Relations, Communications or related field is preferred.

A minimum of five years of copywriting experience

5+ years of direct response copywriting experience — samples required.

Experience writing for both web and print formats

Strong experience copywriting and testing for online communications – online solicitation and email experience

An understanding of higher education market

A creative, simplified and user-friendly approach to producing content

Strong organizational and communication skills. Great attention to detail

Able to juggle multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive attitude

Strong technical writing skills, particularly as it relates to research, reporting and analysis

Ability to establish and maintain deep relationships with colleagues

An observant and inquisitive approach to people and their environment

An insight into human behavior and what motivates people

Creativity and originality

Able to pick out relevant facts and to dramatize them

Ability to take ideas from concept to execution in a deadline-driven environment

Ability to transform raw statistical data into a compelling story

Able to write clearly

Ability to focus/concentrate and work under pressure

Ensuring current industry best practices are implemented

Familiarity with numerous writing styles (APA, AP) for U.S. markets

The ability to prioritize and multi-task in a fast-paced, deadline driven environment

The ability to be a self-starter with strong communication, interpersonal and collaborative relationship building skills

A mature, professional and accountable attitude

Well developed time management and organizational skills

Supervisory Responsibilities

This position has no supervisory responsibilities.

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