Digital Marketing Specialist
Portland Rescue Mission - Portland, OR

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Portland Rescue Mission

Digital Marketing Specialist

Job Description

Department: Development Ministry

Work Location: Administration Office – 1507 NE 122nd Ave, Portland, OR 97230

Reports to: Creative Manager

Employment Status: Full Time, Regular, Exempt

Effective Date: November 2012

Typical Hours Required: Monday – Friday, Occasional evenings and weekends as required

General Description of the Work

The Digital Marketing Specialist will increase the message and ministry of Portland Rescue Mission by creating excellent online user experiences, and communicating digitally the full heart, depth and unique facets of the Mission’s ministry. This position requires excellent written communication skills, familiarity with HTML / CSS , and high attention to detail.

Essential Functions


Develop rich, engaging content for monthly e-news. Complete layout, proofing and scheduling.

Create and send monthly e-appeals to donors using variable data and tweaking of existing PHP code.

Set up related landing pages and donation forms.

Work with Gift Processing team to maintain accurate records in email database

Track response data and donations for all e-mail marketing, report on trends, suggest improvements to improve performance and revenue

Work with outside vendor to develop mobile-friendly responsive design for email communication and related landing pages.


Manage Google Adwords account, track analytics, report on trends, suggest improvements to campaigns

Manage other digital marketing initiatives (Facebook ads, YouTube ads, etc.) and track analytics

Maintain up-to-date information on third-party websites (Google maps, GuideStar, etc.)

Work with other Development team members to ensure regular and timely postings of content on social media and other websites

Stay current with trends in digital marketing, offer insight into new opportunities


Identify and resolve website functionality issues (WordPress). Work with outside vendors to provide new website features and revisions.

Manage scheduled content (new videos, blog posts, banner ads, etc.) to ensure timely delivery

Work with all Mission staff to maintain current content and develop needed features

Create landing pages for e-mail and social media marketing. Set up related donation forms, QR codes and friendly URLs.

Improve website SEO performance

Use Google analytics to report on trends, suggest improvements to improve performance and revenue

Establish multi-author WordPress environment with approval workflow

Manage and improve mobile-friendly version of website

Assist in development and maintenance of other Mission websites (e.g. Shepherd’s Door Children’s Center)


Work as a member of the Development Team led by the Director of Development.

Embrace the Portland Rescue Mission ministry culture.

Serve a minimum of two hours per week in a direct ministry capacity at one of Portland Rescue Mission’s ministry centers to develop and enhance culture of hospitality.

Provide input as part of the Development Ministry team to improve overall performance in Portland Rescue Mission’s donor relations efforts.

Lead or collaborate with others, across departments and within the Development Ministry team to gather complete research needs and share ownership of finished work.

Other Duties as Assigned

In this and any position with Portland Rescue Mission, it is impossible to predict the many requests and assignments that can and will be made on an employee. Flexibility and a cooperative spirit are crucial characteristics of the person who holds this important position and for the successful operation of Portland Rescue Mission services.

Knowledge, Skills, and Abilities

College degree in related field or experience equivalent.

Multi-tasker, self–starter, deadline-driven. Plans ahead to meet production timelines.

Prompt and thorough in job performance.

Analytical thinker and logical problem solver.

Highly detail-oriented. Thoroughly reviews work to ensure quality.

Demonstrated ability to be a team player.

Proficient in Adobe Dreamweaver and WordPress.

Expert knowledge of HTML and CSS . Knowledge of PHP and Java is desirable, but not required.

Experience in Google Analytics, Google Adwords and search-engine optimization desired, but not required.

High comfort level with computers, printers and technology.

Experience in Microsoft Office software.

Personal Attributes & Values

A personal relationship with Jesus Christ as Savior and a testimony of continued growth in faith

Spiritual maturity as defined by traditional Biblical Standards

Adherence to Portland Rescue Mission’s Statement of Faith and Code of Ethics

Committed to the ministry of Portland Rescue Mission with a passion to help men, women and children suffering from homelessness, addiction and abuse

Engaged as a supportive and integral team member of the Development Ministry team

Strong customer service and interpersonal skills

Genuine acceptance of constructive feedback with a “can do” attitude

Possibility thinker who presents creative solutions to problems

High degree of responsibility and initiative in communication and task delivery

Pleasant, gentle, grace-filled manner and servant’s heart toward others

Demonstration of excellent integrity

Composed and professional demeanor

Ability to lift at least 50 lbs. unassisted

Equipment Used

Telephone, fax and voice mail


Copier, printers and related office equipment

Multiple design and internet-based software

Digital camera with multiple lenses and external flash

Mission Statement

We share the Word of God and demonstrate the love of Christ to transform the lives of homeless and addicted people.

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