Director, Product Management-Managed Accounts
Fidelity Investments - Smithfield, RI

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Personal Investing (PI) and Workplace Investing (WI), units of Fidelity Personal, Workplace and Institutional Services (PWIS), help millions of people save and invest through individual retail accounts and workplace savings plans. PI and WI build lifetime relationships with customers and provide employers with cost-effective, integrated employee benefit solutions. The companies serve customers online, over the phone, and through a nationwide network of investor centers. Advisory Solutions delivers managed account products and financial guidance tools and strategy to the investor marketplace. Portfolio Advisory Services (PAS) is the managed account product under the Advisory Solutions umbrella. PAS has $70B in assets under management.

The PAS Product Management Group is responsible for developing, training, marketing, and the ongoing management of the product offerings from Portfolio Advisory Services. Successful execution of this position requires strong relationships with key business partners including Strategic Advisers' (Fidelity's Internal Investment Manager), product development, platform development, communications, retail distribution, marketing, legal & compliance, finance and technology.

Primary Responsibilities

Product Management responsibilities include the identification of product line enhancements (investment products, services), direct product communications with marketing, relationship with the investment advisor (SAI), support distribution product requests, track competitors and trends, determine product pricing, develop annual business plan, and manage product P&L. The Director will also identify product gaps and work with product development to prioritize new features and coordinate delivery to the marketplace. Continually scan the environmental landscape to seek out opportunities for managed products and services enhancements that will expand PAS households, increase product asset flows, and enhance PWI revenue. Conduct strategic, marketplace, or other necessary analysis and coordinate & present proposals to management.

Serve as a core member of the cross-functional working team responsible for the development and delivery of product capabilities

Evaluate key product capabilities with distribution teams and HNW clients prior to national rollout

Analyze impact of new product capabilities to pricing schedule accounting for product profitability, competitive positioning, and overall product line fit

Participate in discussions with SAI to evaluate and prioritize new investments projects from SAI and help drive implementation

Continuously scan the environmental landscape to seek out opportunities to improve product offering and positioning within PWI Advice Spectrum to retain households, increase asset flows, and enhance PWI/Fidelity revenue.

Support identifying and documenting the business opportunity, high level product design, customer experience, operational impact, and project resources required.

Support the definition of business requirements related to new investment products and services including product features, investment structure, rep training , and client experience .

Analyze impact of project/product on the external and internal customers

Business Planning: Participate in all business planning and technical strategies relating to the short and long term operations, infrastructure, and directions. Support the development of the overall PAS business plan including, product, marketing, investment management, technology and distribution.

Competitive Analysis: Track market share (flows and assets) within overall managed accounts industry. Scan environment for industry trends including product evolution, regulatory, technology, marketing, and distribution. Continually review key competitor offerings for impact to current and future offering.

Distribution Relationship & Support: Monitor voice of channel, voice of customer. Develop sales and service support materials and strategies - campaigns, sales plays, hard cards, etc. Support product questions and need from investment advisor (SAI).

Investment Advisor Relationship (SAI): Manage relationship with SAI in support of the on-going delivery of the PAS product. Key activities include: collaborate with SAI to manage distribution channel investment support needs, enhance customer investment communications, monitor investment performance, lead quarterly investment review, and monitor compliance activity.

Product Marketing Direction: Collaborate with marketing communications to develop and implement all marketing and promotional activities, including events, collateral, advertising, direct mail and e-marketing. Monitor effectiveness and make corrections as necessary.

Business Partner Relationship Management: Build strong relationships with key stakeholder across PAS, PWI and business partners in order to form organizational consensus on issues and ensuring consistency in the representation of the business. Interact with all levels of business opportunity; inform the high level product design, customer and representative experience.

Business Requirements Support: Contribute as subject matter expert to the definition of business requirements related to new products and services including product features, investment structure, and operating plan. Support impact analysis of project/product (e.g. new customer experience, technologies, applications and or work flows) on customer and rep experience.

Implementation Support: Support coordination of launch to market: distribution communication and training, changes to business measurement, changes to rep and customer communications.

Product Distribution: Partner with distribution to understand product opportunities from a representative/advisor servicing perspective. Leverage industry and competitive knowledge identify solutions to fill gaps.

Legal, Risk, Compliance (LRC): Partner with LRC organizations to identify risks and mitigating controls in support of product.

Communicate Status: Communicate the status of product development deliverables concisely and effectively to all levels of management

Ad-Hoc Strategic Projects: As required, this individual will work with sales, client management, risk, SAI, finance, technology, and marketing to drive new strategic product initiatives


Education and Experience

Bachelors Degree required, MBA or other advanced degree a plus

Minimum of 8-10 years of financial industry experience

Investment product management experience including mutual funds, ETFs, or managed account programs - Mutual Fund Account (MFA), Separately Managed Accounts (SMA), Unified Managed Account (UMA), Unified Managed Household (UMH).

Understanding of Managed Account investment processes, including client portfolio overlay management, asset allocation, vehicle selection, trading, and operations. Understanding of HNW sales process.

Familiarity with Managed Account platforms a plus (Security APL,


, Vestmark)

Project management experience required


Product management and marketing experience, ideally managed accounts or other investment products

Solid understanding of financial markets, investment products, and business and competitive environment

Proven ability to implement new products/enhancements, processes, and business opportunities.

Strong interpersonal and organization skills including the ability to manage by influence and build relationships at all organization levels.

Project management skills including project planning, status and issue management

Solid understanding of the product development lifecycle

Excellent communication skills including proposal/presentation development and delivery, and meeting facilitation.

About Fidelity Investments

Fidelity Investments is one of the world's largest providers of financial services. Founded in 1946, the firm is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing and many other financial products and services to more than 20 million individuals and institutions, as well as through 5,000 financial intermediary firms. For more information about Fidelity Investments, visit


Fidelity Investments is an equal opportunity employer



Product Development & Management

Primary Location






Job Level



Education Level


Bachelor's Degree (±16 years)

Job Type





Day Job

Overtime Status






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