Field Marketing Specialist 3
Oracle - Burlington, MA

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The role of the Manager Sales Programs is to develop, manage and evolve sales programs for OracleDirect’s sales forces. Acting as a key liaison for OracleDirect, the programs manager works closely with key program stakeholders including OracleDirect Sales Management,Product and Campaigns Marketing, the Industry Business Unit, Product Management and Development, Global Sales Support, OracleDirect Sales Consulting and the Field Sales and Programs teams to define campaign needs based on an understanding of key industry trends, strategic market opportunities, sales priorities, and sales/programs best practices. The programs manager is also responsible for ensuring seamless execution across the OracleDirect teams, monitoring program participation, analyzing campaign effectiveness, and providing a closed feedback loop back to the appropriate teams to affect future campaign strategies and tactics

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.

Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Understands principles of Sales business/revenue/pipeline management. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.

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Oracle is shifting the complexity from IT, moving it out of the enterprise by engineering hardware and software to work together—in...